CONTENT GALLERY

Businesses and government departments worldwide are trying to streamline their payment processes, giving them more control, flexibility and speed. A solution modeled on consumer payments provider PayPal, but tailored to the needs of business...Read More

The explosive growth of social networking is forcing enterprises to change how they interact with their customers, prospects, partners and investors. The telephone remains the primary communication tool between businesses and their customers...Read More

Gift cards have essentially become synonymous with last-minute business gifts, and not just because they are a simple solution to the sometimes-troublesome task of selecting the right business gift. The main reason they have become so popular is...Read More

Gathering customer feedback is the only way for a company to truly know and understand its customers’ needs, wants, concerns, and issues, as well as create more and lasting value for them. However, while most companies receive customer...Read More

As a leader in designing and executing programs that engage and motivate employees, Carlson Marketing constantly seeks innovative ways to add power to their solutions. In a new study, Carlson Marketing explored the impact expressions of...Read More

The purposes of this research was to gain a better understanding of some of the top challenges, concerns and needs of today’s VOC practitioners, as well as obtain insight into how these leaders are currently using customer feedback in their...Read More

Many card marketers are confronted by the challenge of maintaining a loyalty programme that is likely to be expensive to upkeep, difficult to differentiate, and almost impossible to measure in terms of effectiveness. How does one measure ...Read More

Twenty years ago, Philip Kotler defined marketing’s role as setting the strategic direction for the organization and its interaction with customers for the purpose of satisfying needs of a target market at a profit. Importantly, Kotler...Read More

The campaign utilized multiple data elements, includuing a personalized letter and brochure, and featured a free offer driven by dual response vehicles  – a business reply mail card and a personalized URL (PURL – see expanded...Read More

According to a recent study, the number of companies reporting that they will finish at or above goal by year end 2009 is way off the number that hit the mark in 2008, which was under 90%.  According to some projections, it is entirely...Read More