From 1:1 To 1:You - 5 Key Components to Personalizing the Loyalty Experience

  • August 05 2019
  • Resource: Research And Reports
  • The Epsilon Team

Personalization is marketing’s holy grail. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized...Read More

The Great Divide: Connecting Brands to the Real Needs of Today's Consumer

  • August 01 2019
  • Resource: Research And Reports
  • The Alliance Data Team

Through our deliberately different and measurably superior approach, the Alliance Data Analytics & Insights Institute research reveals: What’s most important to customers in the brand communications and marketing experienceGaps between...Read More

The State of D2C Marketing 2019 eCommerce and Marketing Benchmarks

  • July 31 2019
  • Resource: Research And Reports
  • The Yotpo Team

The digital revolution has changed how people shop. Consumers are no longer relying solely on retailer middle men. Instead, shoppers are choosing to shop directly from their preferred brands. Selling direct-to-consumer, or D2C, has prompted a wave...Read More

The End of the Unsubscribe: How Leading Subscription Services Use Digital Engagement to Keep Their Customers Happy and Renewing

  • July 31 2019
  • Resource: Research And Reports
  • The Lenati Team

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More

The New Era of Customer Loyalty: A guide to growing more profitable customer relationships

  • July 29 2019
  • Resource: Research And Reports
  • The HTK Limited Team

Adapting to the new era A few years ago, many brands with loyalty programs were living in denial.  With plenty of members signed up to their schemes, they believed that they had loyalty locked in — not realizing that many of those...Read More

A New Kind of Loyalty: How to Build Emotional Loyalty and Drive Revenue Growth

  • July 24 2019
  • Resource: Research And Reports
  • The Cheetah Digital Team

For more than 300 years, shop owners and marketers have been experimenting with methods to drive customer loyalty. From redeeming tokens and stamps to collecting box tops and punch cards, loyalty programs were (and still can be) a way to move...Read More

Marketer’s Guide to CCPA

  • July 22 2019
  • Resource: Research And Reports
  • The Prizelogic Team

The 6 Things Every Marketer Should Know What Is CCPA? The California Consumer Privacy Act (CCPA) is a California state law that: • Gives California residents new rights regarding their personal information • Imposes various data...Read More

Generation Z: 6 Ways to Capture Their Attention and Loyalty

  • July 19 2019
  • Resource: Research And Reports
  • The HelloWorld Team

Not All Generations Are Created Equal. Understanding what makes Gen Z different can help marketers reach this emerging audience as the group enters adulthood and grows its influence and purchase power. Gen Z holds $44B+ in annual purchasing...Read More

D2C Beauty Trends: Relevance, Authenticity, and the Path to Brand Loyalty

  • July 17 2019
  • Resource: Research And Reports
  • The Yotpo Team

Beauty is ready for a makeover.  The sector, a hotbed for invention and reinvention, is evolving with the rise of game-changing brands - many selling direct-to-consumer (D2C) via eCommerce. The following report explores the brand values and...Read More

2019 Premium Loyalty Study: Will Your Customers Pay For A Loyalty Program?

  • July 10 2019
  • Resource: Research And Reports
  • The Clarus Commerce Team

Will people pay for loyalty programs? What benefits will motivate customers to sign up? If you're a retailer, you're probably wondering. And this new data study answers those questions and more. It's the first of its kind dedicated...Read More

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