CONTENT GALLERY

Generali Global Assistance (GGA) and Benenson Strategy Group published their second ID Theft & Cybercrime Research Study, and both insurers and financial institutions alike should take note: increasing consumer concern is leading many to seek...Read More

There is a monumental interest in customer loyalty– and a need that is perhaps more pressing than ever before. To meet and exceed customer expectations, differentiate oneself, better understand customers, and create meaningful connections...Read More

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more...Read More

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

90% of retailers are focusing their 2021 strategy on customer loyalty—should you?The 2020 pandemic has forever changed consumers' shopping habits causing retailers to quickly adjust their focus to their online customer experience. ...Read More

New offers take a lot of time and resourcesBut offer campaigns are an important tool in your toolbox. And often, this tool is broken. With stretched resources and budgets, you may not be able to optimize your offers at scale. Then the offers fail...Read More

Generali Global Assistance’s latest whitepaper, “The Changing Dynamics of the Customer Relationship: Getting Personal Can Bring a New Level of Care to Your Customer,” zeros in on the insurer-customer relationship and how the...Read More