Contactless Payments: The ‘Tipping Point' Is at Hand

  • February 24 2010
  • Resource: Research And Reports
  • Dom Morea, First Data

The move to contactless payments is gaining momentum. Consumers have a strong preference for such technology and merchants are using contactless payments to reduce waiting times, satisfy customers and boost sales. Across the United States, a...Read More

The Need for Branded Online Communities

  • January 26 2010
  • Resource: Research And Reports
  • Aberdeen Group and Lithium

That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. The business benefits these companies are deriving...Read More

Measuring Engagement

  • January 13 2010
  • Resource: Research And Reports
  • Bob Konsewicz, Strategic Consultant, Maritz Loyalty

Sales and marketing strategies designed to influence behaviors (or influencer strategies) are built upon the premise of driving deeper engagement with a brand – whether it be with consumers, channel partners, direct sales teams or...Read More

11 Easy Ways to Improve Your Survey Response Rates

  • December 23 2009
  • Resource: Research And Reports
  • Josh Harker, Data Gathering Strategist, Allegiance and Kyle LaMalfa, Best Practices Director & Loyalty Expert, Allegiance

11 Easy Ways to Improve Your Survey Response RateSurveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many...Read More

When Mobile Coupons Replace Paper Coupons, Everyone Wins

  • December 15 2009
  • Resource: Research And Reports
  • Gerry Purdy, Ph.D and Vikrant Gandhi

The objective of Frost & Sullivan’s white paper on Cellfire Inc.’s (Cellfire) mobile coupon?solution is to analyze and objectively present the various capabilities and features of the?solution. The key requirements of mobile...Read More

Gold in Them Hills: Computing ROI for Support Communities

  • November 18 2009
  • Resource: Research And Reports
  • FT Works and Lithium Technologies

This paper was created in collaboration with FT Works, a leading consulting firm that provides strategy, operations, and metrics development & tracking services to support organizations. FT Works’ extensive client list includes Google...Read More

Brand Authenticity: A New Way Forward in Customer Experience Management

  • November 11 2009
  • Resource: Research And Reports
  • David Robbins, Kerry Colligan, and Jeff Hall, Second to None

Brands are under attack by consumers. “The problem is not the medium. The problem is the message, and the fact that it is not trusted, not wanted, and not needed,” says Eric Clemons of the Wharton School (Clemons, 2009). Personal...Read More

The Top 10 Voice of the Customer (VOC) Best Practices

  • November 04 2009
  • Resource: Research And Reports
  • Kyle LaMalfa and Bob Caruso

During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion-dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big-to...Read More

The Vanishing Checkout Lane: Will Today's Point of Sale Satisfy Tomorrow's Retail Customers?

  • November 03 2009
  • Resource: Research And Reports
  • Barry McCarthy First Data

The retail point of sale is fundamentally changing. It is moving from traditional checkout lines to wherever the customer may be: shopping on the Internet, walking a store’s aisles, traveling or lounging on the beach. Are you prepared for...Read More

2009 Mobile Response Survey Research Brief

  • November 03 2009
  • Resource: Research And Reports
  • HipCricket

Research Brief2009 Mobile Response SurveyThe 2009 Mobile Response Survey is a national survey designed to provide insight into consumer attitudes towards mobile marketing and their mobile behavior. The survey was conducted in September 2009 via...Read More

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