CONTENT GALLERY

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits and results. Enterprise Customer Management...Read More

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater customer engagement for a retail brand.Today, there are more loyalty and credit...Read More

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to constantly...Read More

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be found are in numbers, research, and analytics. Numbers don’t lie, but even...Read More

It’s an exciting time for business performance research. Thanks to omnichannel strategies and the ubiquity of technology, now, more than ever before, we have the ability to evaluate and leverage key metrics across the entire organization to...Read More

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining loyal relationships are more important than ever...Read More

Win with short term gain and long term loyalty.With our smartphone screens now aglow with 2015, and the results of Black Friday and Christmas Holiday sales being flaunted in the press, maybe, just maybe, it is time to take a hard look at price...Read More

In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like...Read More