Loyalty Programs' Lackluster Performance

  • June 02 2011
  • Resource: Research And Reports
  • Mila D'Antonio, 1to1 Media

Today’s consumers are inundated with loyalty cards. In fact, a 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was about 2 billion. Despite the swell, companies have long ignored loyalty programs as a...Read More

Can Brands Maintain Engagement on Facebook?

  • May 10 2011
  • Resource: Research And Reports
  • eMarketer

Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling campaign that reaches already-loyal...Read More

Staples 5th Annual Small Business Survey Reveals "Phonemance” Overtakes Romance Among Small Business Owners

  • January 05 2011
  • Resource: Research And Reports
  • Staples

Increased Dependency of Technology and Growing “Virtual Office”      Allows Small Business Owners to Achieve Increased Productivity and     Work-Life BalanceFRAMINGHAM, Mass.—The 5th Annual National...Read More

Survey: Agencies more optimistic about 2011 than clients

  • January 02 2011
  • Resource: Research And Reports
  • Alex Palmer, DM News

Marketing agencies are more upbeat about the state of the economy and marketing potential next year than are their clients, according to a survey from business development firm RSW/US.More than six in 10 (63%) of agencies expect the size of...Read More

Vovici Reports Americans Receive 7 Billion Survey Invitations Per Year; 2.6 Billion Surveys Completed

  • December 29 2010
  • Resource: Research And Reports
  • Vovici

DULLES, Va.—Vovici,      the leading provider of survey management and enterprise feedback     solutions, has completed a landmark study to estimate how many surveys     American adults take each year...Read More

StrongMail Marketing Trends Survey Reveals Positive Economic Outlook for 2011

  • December 13 2010
  • Resource: Research And Reports
  • StrongMail

Email marketing and social media are top areas of investment; Lack of     resources/staff cited as top email marketing challenge REDWOOD CITY, Calif.—StrongMail,      a leading provider of marketing solutions  ...Read More

Mary Kay Tops Consumer Loyalty List in New National Survey

  • October 23 2010
  • Resource: Research And Reports
  • Mary Kay

It seems that women can’t live without makeup, but apparently women can’t live without their Mary Kay® makeup.Mary Kay ranked number one among all cosmetic brands in consumer loyalty according to the 2010 Brand Keys Customer...Read More

Cashing in on social media

  • September 15 2010
  • Resource: Research And Reports
  • ANOL BHATTACHARYA, The Business Times

A poorly planned strategy without a focus on growth objectives can however quickly backfireSOCIAL media is rapidly becoming one of the most important business tools for marketing, branding and increasing customer engagement. As its use grows...Read More

Alterian Survey Reveals Brands Undervalue Customer Service Objectives with Social Media

  • August 26 2010
  • Resource: Research And Reports
  • Alterian

Aug 24, 2010—Alterian (http://www.alterian.com) (LSE: ALN), the leader in customer engagement technology and solutions (http://www.alterian.com/products), today announced the results of its Engaging Times Summit survey on brand...Read More

Increasing Productivity With a Smaller Workforce

  • August 24 2010
  • Resource: Research And Reports
  • Birkman International

Birkman International’s Sophisticated Personality Assessment Testing     Helps Build Productive Teams Based on Employees’ Strengths, Motivations     and Styles of EngagementHOUSTON...Read More

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