Give More. Get More. The ROI of Customer Relationships & Loyalty

  • November 12 2012
  • Resource: Research And Reports
  • CrowdTwist

Companies invest a disproportionate share of their marketing budgets on the least valuable segment of their customers. As much as 80% of budgets are being allocated towards acquisition, yet: existing customers account for almost 50% of...Read More

Data Management: The DNA to Loyalty Program Success

  • October 31 2012
  • Resource: Research And Reports
  • Altair Customer Intelligence & Loyalty360

There is no doubting the significant impact of loyalty marketing in recent history. With the continued emergence of technology and access to information, many loyalty programs have revolutionized the way consumers interact with...Read More

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement

  • October 23 2012
  • Resource: Research And Reports
  • Rymax Marketing Services

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement, a white paper from Rymax Marketing Services, provides expertise on how to create a loyalty program that increases repeat business through segmentation and...Read More

The AODA is here to stay; The Integrated Accessibility Standards Should Impact Customer Loyalty if it is “done” right

  • October 08 2012
  • Resource: Research And Reports
  • Olga Dosis & Jane E Sleeth, OPC Inc

Background; the AODA Customer Service & Integrated Standards for Retailers in Ontario For the many employers in Ontario who have not heard about the AODA or are just becoming aware of this, the AODA law was passed in 2005 by the McGuinty...Read More

Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty

  • January 15 2012
  • Resource: Research And Reports
  • Loyalty 360

Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From work- ing to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy...Read More

Trends in Customer Loyalty Survey

  • December 01 2011
  • Resource: Research And Reports
  • SAS & Loyalty 360

Loyalty 360 and SAS would like to invite you to participate in a survey regarding customer loyalty trends observed by leading B2C and B2B organizations. The survey focuses on behavioral, qualitative and quantitative characteristics of customer...Read More

Fiserv Releases Research on Retailer Practices that Can Benefit Online Banking

  • October 15 2011
  • Resource: Research And Reports
  • Fiserv, Inc.

BROOKFIELD, Wis., Oct 13, 2011 (BUSINESS WIRE)—Fiserv,      Inc., a leading global provider of financial services     technology solutions, today published a white paper identifying five     best...Read More

FreeCause Survey Finds Mobile Platforms to Have Biggest Impact on the Future of Gaming Industry

  • October 14 2011
  • Resource: Research And Reports
  • FreeCause

1 in 3 gaming professionals believe advance of mobile gaming key issue in next five yearsBOSTON, Oct. 13, 2011—FreeCause today released results of its survey of gaming professionals conducted at Game Developers Conference Online 2011, held...Read More

Marketers Make it Clear: The Future is NOW!

  • October 11 2011
  • Resource: Research And Reports
  • RSW/US

CINCINNATI, Oct. 10, 2011—In the latest RSW/US & RSW/AgencySearch survey, “Agency & Client Perspective on Topics Related to Agency New Business”,  marketers state that if they had a digital marketing need TODAY, they...Read More

Listening to Your Customers

  • June 10 2011
  • Resource: Research And Reports
  • George F. Brown, Jr.

In CoDestiny, we argue that the most successful business strategies are ones that build upon shared successes.  If your strategy creates value for your customers, it opens the potential for your own firm to capture some of that value for its...Read More

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