CONTENT GALLERY

 A decade ago, having an online presence meant having a website. Today, a local coffee shop is  expected to post daily java specials to Facebook, tweet with their customers, share photos of new drinks on Instagram, pin seasonal...Read More

With the advent of digital advertising and limitless opportunities in the online space, merchants must decide whether to break from traditional advertising methods by reaching their customers online. The number one concern keeping small...Read More

Customers are the lifeblood of your business. Without them, your award-winning Angus burgers, tail wag-inducing dog treats, or runway-worthy haircuts wouldn’t be possible. But a customer who only visits once won’t help to create a...Read More

CUSTOMERS AREN’T JUST FOR CHRISTMAS: AN INFOGRAPHICWe asked 1000 adults what they think will influence their Christmas shopping. Read More

The new rules of the road for systematic listening and response on today’s social networks.A New Kind of Customer and the New OpportunitySocial networks have changed the way we market. But to be sure, the real change is yet to come. Today...Read More

When you visit the Harry & David website, you immediately notice three things.One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet flavored popcorn that goes where Cracker Jack never...Read More

You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different? The...Read More

The US is a highly developed loyalty market – considering the average number of programs per member, the percentage of consumers who participatein programs, and the number of programs operating in this market. In the US market, not...Read More

In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More

  The question facing most brands is: How do You Increase the Spend and Frequency from your Consumers? The purpose of our research was to uncover data and best practices around the use of cards within a loyalty program. We found...Read More