Improved Engagement Maturity Through Preference Management

  • March 24 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, Chief Strategist, PossibleNow

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies across the buying cycle from acquisition to retention...Read More

The Secret for Engaging Moms to Try, Buy and Share

  • March 18 2015
  • Resource: Research And Reports
  • Punchtab

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of the most critical demographics segments for brands. (Yes, two trillion...Read More

Preference Collection Best Practices

  • March 11 2015
  • Resource: Research And Reports
  • Jeff Jarvis, PossibleNOW

For the purposes of this paper, “preference” is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These...Read More

Differentiation through Outstanding Customer Experience

  • March 02 2015
  • Resource: Research And Reports
  • Idomoo

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back, vendors in the same industry provided various...Read More

The Loyalty Program Participant Profile

  • March 02 2015
  • Resource: Research And Reports
  • Emily Collins, Shar VanBoskirk, Samantha Ngo, Deluxe Corp.

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash. Loyalty program members also display greater potential...Read More

Making the Case for Preference Management

  • February 25 2015
  • Resource: Research And Reports
  • Rob Tate, PossibleNOW

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should come as no surprise to anyone leading an...Read More

The Mommy Profiles: How to Market to Your Perfect Mom

  • February 24 2015
  • Resource: Research And Reports
  • Punchtab

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

  • February 19 2015
  • Resource: Research And Reports
  • Matt Roddan, ORC International

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More

Enterprise Customer Management

  • February 17 2015
  • Resource: Research And Reports
  • Richard Schenker, Bond Brand

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits and results. Enterprise Customer Management...Read More

The Right Process Drives the Next Generation of Retail Value Propositions

  • February 12 2015
  • Resource: Research And Reports
  • Synchrony Financial

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater customer engagement for a retail brand.Today, there are more loyalty and credit...Read More

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