Success with Social Loyalty

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

There’s no doubt that social media have become an important part of today’s total marketing mix, not to mention the daily lives of more than half the adults living on the planet. For this reason, it’s no surprise that social...Read More

The New Event-Driven Marketing

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

Marketing is certainly an industry going through significant change. In the span of a few short years, we’ve moved from the ubiquitous mailer and the ‘email blast approach’ to a far more fine-tuned, directed and nuanced...Read More

Is Your Investment in the Customer Experience Enhancing Your Business Performance?

  • January 18 2013
  • Resource: Research And Reports
  • ORC International

In today's market environment, simply knowing how to define the extent of your customer's loyalty and the drivers behind it is not enough. To successfully build loyalty, you need a clear roadmap of strategic actions that will drive...Read More

Capturing the Hearts and Minds of Millennials as Consumers and Employees

  • January 18 2013
  • Resource: Research And Reports
  • ORC International

Millennials make up an impressive segment of the population and cannot be ignored as businesses look for new opportunities to engage with them as potential customers and employees. Being the most diverse generation in American history...Read More

Critical Factors to Ensure a Positive Customer Experience

  • December 17 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Front-line sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer...Read More

The Loyalty Divide: Better Connections, Better Results

  • December 16 2012
  • Resource: Research And Reports
  • Acxiom & Loyalty 360

Coming Soon! A new white paper from Acxiom & Loyalty 360. Would you like for us to send you a copy of the white paper upon its release? Click here to send us an email and let us know where we can email you a copy! Read More

How to Deliver Bottom-Line Results with Engagement Marketing

  • December 11 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Effective Engagement Marketing solutions acquire, retain and engage customers through brand experiences that influence perception, drive behaviors, build communities and promote advocacy. Gamification and email are key digital enablers that...Read More

Minimizing Effort to Maximize Loyalty

  • December 10 2012
  • Resource: Research And Reports
  • KANA Software & Loyalty360

In the digital age information flows quickly and with few barriers. Consumers, your customers, have questions, challenges and concerns; they have high standards and limited patience. The world is their marketplace, and customers today have many...Read More

Insider Tips to Building Next Generation Consumer Loyalty Programs

  • December 03 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

It costs a business 5-10 times more to acquire a new customer than it does to sell to an existing one, and current customers spend, on average, 67% more than new ones do1. although the loyalty landscape is maturing, consumers are still actively...Read More

What Every Business Leader Needs To Know About True Loyalty

  • November 26 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

True loyalty, a strategic concept developed by Maritz, shatters traditional approaches to loyalty, and proves that loyalty is built and sustained by optimizing the value exchange between the customer and the brand at every stage in the customer...Read More

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