CONTENT GALLERY

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More

Over the past few years, retail convenience stores (c-store) have changed drastically, especially during and following the COVID pandemic. Because of the two different markets, most c-stores serve — fuel and in-store retail &mdash...Read More

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score...Read More

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

In the current loyalty environment, customers expect more flexible, unique, and personalized experiences with the brands they love. Brands looking for buy-in to loyalty program changes face the conflict of presenting more value to customers while...Read More

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More

Transactional loyalty programs — points, discounts, and coupons — are losing engagement as customers continually change. In the current market, these programs are only successful when they offer the best deal.  From studying...Read More

Heading into 2023, major economic changes from the past few years will impact consumer behavior. Between supply chain issues and e-commerce growth during the pandemic and the potential of a recession, understanding the current landscape of...Read More