Creating Value Through Personalizing Promotions at Scale

  • April 06 2023
  • Resource: Research And Reports
  • The Untie Nots Team

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More

Using Data to Drive Footfall: Navigating the Latest Trends in Convenience Retail

  • March 31 2023
  • Resource: Research And Reports
  • The PDI Technologies Team

Over the past few years, retail convenience stores (c-store) have changed drastically, especially during and following the COVID pandemic. Because of the two different markets, most c-stores serve — fuel and in-store retail &mdash...Read More

Connecting with Customer Emotions: ICF Next’s Insights into Customer Engagement through Shared Values and Beliefs

  • March 20 2023
  • Resource: Research And Reports
  • The ICF Next Team

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

Delivering Personalized Customer Experiences with AI: Comarch’s Insight into Technology Integration

  • March 01 2023
  • Resource: Research And Reports
  • The Comarch Team

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

Benefiting from Customer Loyalty: Iris’ Recommendations to Improve Net Promoter Score

  • February 21 2023
  • Resource: Research And Reports
  • The Iris Powered by Generali Team

Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score...Read More

2023 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports 

  • February 17 2023
  • Resource: Research And Reports
  • The Loyalty360 Team

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

The Balance of Customer Engagement and ROI: Building Loyalty Value and Profitability

  • February 07 2023
  • Resource: Research And Reports
  • The Bakkt Team

In the current loyalty environment, customers expect more flexible, unique, and personalized experiences with the brands they love. Brands looking for buy-in to loyalty program changes face the conflict of presenting more value to customers while...Read More

2023 Preference Centers & Privacy Report: Loyalty360 Brand Member Research

  • February 01 2023
  • Resource: Research And Reports
  • The Loyalty360 Team

In late 2022 and early 2023, Loyalty360 surveyed brand members to better understand their current uses, challenges, and opportunities regarding preference centers. The effective administration of preference centers is relatively varied for brands....Read More

Beyond Transactions: Improving Customer Engagement with Emotional Loyalty

  • January 27 2023
  • Resource: Research And Reports
  • The Tata Consultancy services Team

Transactional loyalty programs — points, discounts, and coupons — are losing engagement as customers continually change. In the current market, these programs are only successful when they offer the best deal.  From studying...Read More

Getting Ahead of Consumer Expectations: Loyalty and CRM Trends in 2023

  • January 23 2023
  • Resource: Research And Reports
  • The Lacek Group Team

Heading into 2023, major economic changes from the past few years will impact consumer behavior. Between supply chain issues and e-commerce growth during the pandemic and the potential of a recession, understanding the current landscape of...Read More

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