CONTENT GALLERY

Define Success Criteria and Continually Optimize to Impact the bottom LineAccording to eMarketer, telcos will spend $7.13 billion on digital advertising in 2016.As telecommunications marketers allocate more budget toward it, there’s a more...Read More

Are you ready to meet the expectations of the new digital consumer? Consumers today are mobile, self-reliant and demand fast, convenient access to information. In an age where the customer experience is the new battleground for winning and keeping...Read More

Loyalty programs come in a variety of flavors and stretch across many industries. Regardless if you are supporting a consumer-facing program or a business-to-business initiative, the one commonality shared across the majority of loyalty programs...Read More

6 Research Toolsets for Building a Better Customer ConnectionDelivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may be a CX team’s goal. But &ldquo...Read More

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society. Although...Read More

Customer-Centric MarketingCustomer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company.Download this article to learn more about:How customer experience is tied to long-term...Read More

This white paper, written for marketing leaders in the telecommunications industry, details the elements required to deploy a successful personalized video advertising strategy. The top wireless carriers and cable operators are adopting...Read More

Rewards programs are a popular tactic used by marketers working to increase customer engagement and retention, and yet many of these programs fail to yield desired changes in customer behavior, driving little ROI or in many cases, appearing as a...Read More

In today’s multichannel environment, there’s nothing more powerful than reaching consumers on a personal level, engaging them in conversations, and motivating them to take action with your brand.While you may be focusing on acquisition...Read More

Across industries, TV advertising dollars are shifting to online video and at the same time, more online ad budget is being reallocated from display to video than to any other medium. Online video ads engage audiences for a full 15 to 30 seconds...Read More