CONTENT GALLERY

Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel for brands, it generates loyal, valuable new customers for brands while increasing the value of their existing customers. To succeed with...Read More

The 2015 Crowdtwist Loyalty Program Report:   |   PART 2 OF 3The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study...Read More

Wherever your customers go, your brand goes too. That’s the beauty of mobile: it gives you the chance to provide immediate customer satisfaction, wherever and whenever they want it. Smart marketers have quickly figured out they can use refer...Read More

As a marketer, you have one goal: acquire new customers. How? Referral marketing is your answer. It acquires customers other channels can’t. This guide gives you the latest best practices for referral programs. Combine these with your...Read More

This research was commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the first of a three-part research series. The findings...Read More

When Participating in a Loyalty Programy, Earning Points or Some Other Form of Currency is Only Part of the EquationThe other key component is giving consumers the ability to redeem those hard-earned points for compelling rewards while keeping...Read More

Commercial success can be difficult to achieve, maintain and grow, especially as the world becomes a smaller more interconnected global market and businesses become more complex. Developed economies face more competition from emerging ones with...Read More

In today’s experience economy, consumers are bombarded with new experiences every day – proposals for new products, new services, and new consumption models – to improve their lives. In a world that promises compelling...Read More

Today, customers have more information, more options, and more control over the buying process than ever before. As a result, businesses must dedicate even more effort and resources to acquiring, engaging and retaining their customers. For...Read More

Building a Customer-Centric BusinessIt seems intuitive that a customer’s personal experiences are where they derive value in their relationship with a brand. We define customer experience in terms of a person’s...Read More