Coalition Loyalty-Based Card-Linked Offers: A New Digital Era for Loyalty Marketing

  • May 22 2015
  • Resource: Research And Reports
  • Brandon Logsdon President & Chief Executive Officer, Fuel Rewards® program

Card-linked offers (CLOs) have paved the way for the convergence of payment transactions with coupon/ discount delivery, are bringing more customers through the doors of participating merchants and are keeping interest high in credit/debit cards...Read More

What Do Digital Marketers Really Want in 2015?

  • May 21 2015
  • Resource: Research And Reports
  • Kentico Software

The What Do Digital Marketers Really Want in 2015 report also includes top areas of investment for marketing activities, staffing, technology and more.According to the survey, high performing marketers not only plan to invest more into social and...Read More

Winners in a Down Market A Case for Innovation

  • May 14 2015
  • Resource: Research And Reports
  • Anand Ramachandran and Howard Dee, ORC International

When company executives hear words such as “Economy declining” or “Market slow down”, there is the inevitable move to tighten belts and weather the upcoming storms. Discretionary spend is reduced or altogether removed,...Read More

The Foundation of Effective Consumer Engagement

  • May 11 2015
  • Resource: Research And Reports
  • Eric Tejeda, Director of Product Marketing, PossibleNOW

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that serious and powerful...Read More

2015 Customer Experience Trends Report

  • May 04 2015
  • Resource: Research And Reports
  • InMoment

In November 2014, InMoment launched a survey to consumers and brands alike. In it, we asked them to rank six developing customer experience (CX) trends in order of importance. We also asked them to share their insight into other important CX...Read More

Coalition Loyalty: A Roadmap for Success in the U.S.

  • April 21 2015
  • Resource: Research And Reports
  • Brandon Logsdon, President and CEO, Excentus

Across the U.S., membership continues to grow in loyalty programs offered by brands, and loyalty-based rewards are already becoming a standard form of currency in digital wallets and mobile transactions—two trends that provide...Read More

How Brands Are Re-Inventing their Loyalty Programs in 2015 (And How to Keep Up)

  • April 16 2015
  • Resource: Research And Reports
  • Chirpify

Loyalty programs have seen several phases in the industry. From stamp cards to surprise and delight, all the way to points programs, one thing that is common amongst this business strategy is maintaining -- and increasing...Read More

41 Loyalty Marketing Ideas 2015 Edition

  • April 10 2015
  • Resource: Research And Reports
  • Crowdtwist

Loyalty has changed .Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal, relevant, and highly targeted to move the needle...Read More

2015 Loyalty Report

  • March 31 2015
  • Resource: Research And Reports
  • Bond Brand Loyalty

The 2015 Loyalty ReportLoyalty is Changing, Are You Changing With It?The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth annual study shows consumers overwhelmingly agree that loyalty...Read More

How Surprise and Delight Amplifies Loyalty Marketing Strategies

  • March 27 2015
  • Resource: Research And Reports
  • Crowdtwist

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and where loyalty benefits are becoming commoditized...Read More

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