CONTENT GALLERY

Leveraging insight, interaction and continuous improvement to drive customer centricitySince the beginning, most marketing business models have been built around organizational structures, management and incentive plans, financial systems and the...Read More

Delivering Superior Customer Experiences Without a framework to create, continuously evolve, and ensure a unified customer experience, a company’s best intentions in marketing, loyalty programs, employee involvement, product development and...Read More

Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the problem by the “horns” to create a loyalty program that gave it an...Read More

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-plannedcommunications strategy will...Read More

In today’s information age, it pays to get to know your customers. Today, businesses of all sizes are collecting customer information and leveraging data analytics to know and serve their customers better. When a company knows who their...Read More

Are you meeting customer expectations in the multichannel world?With the plethora of instant information at their fingertips, customers are taking much more control over the buying process. No longer depending on brochures or sales pitches, they...Read More

U.S. retailers and merchants face numerous options when deciding which incentives to offer their customers. A serious lack of hard data around which incentives and rewards programs consumers prefer and which ones deliver the highest levels of...Read More

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores consumer attitudes about loyalty...Read More

Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them being: Pressure to implement low-cost mobile-centric technologies; To show use of big data; and, To keep up with competitors. Unfortunately...Read More

Calling all verticals! In this Chirpify White Paper, we will be breaking downINSIDE: •Retail:See how brands like adidasutilize social media loyalty to create a direct link with their customers across channelsand use geo-location to reward...Read More