Inflection Points: Seizing the Moment in Customer Loyalty

  • July 25 2014
  • Resource: Research And Reports
  • AIMIA

The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science...Read More

Build Loyalty with a Personalized Digital Experience

  • July 11 2014
  • Resource: Research And Reports
  • SAS

Download now to read this facinating take on a digital experience of loyalty!   Thanks to on-demand, on-the-go online resources, consumers are more informed and empowered than ever. They reference an average of 10 sources to arrive at a...Read More

Marketing to Women Using Brand Partnerships Survey Results

  • July 02 2014
  • Resource: Research And Reports

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The Six Reasons that Front Line Salespeople Sell

  • February 11 2014
  • Resource: Research And Reports
  • 360incentives

In the process of building our 360 platform, we were continually stepping away to ask ourselves: ‘how can we make this better?’ How could what we were building perform better for everyone who uses it, from our own...Read More

Leveraging the Consumer Rebate

  • February 10 2014
  • Resource: Research And Reports
  • 360incentives

Does this sound crazy? As a marketing professional, you are no doubt already aware of the sweeping changes in what factors most influence consumer choices these days. The numbers for social proof are probably even higher now, but...Read More

The Importance of Social Media for Small Businesses

  • January 21 2014
  • Resource: Research And Reports
  • BellyCard

 A decade ago, having an online presence meant having a website. Today, a local coffee shop is  expected to post daily java specials to Facebook, tweet with their customers, share photos of new drinks on Instagram, pin seasonal...Read More

How To Acquire New Customers In Today’s Digital World

  • January 20 2014
  • Resource: Research And Reports
  • BellyCard

With the advent of digital advertising and limitless opportunities in the online space, merchants must decide whether to break from traditional advertising methods by reaching their customers online. The number one concern keeping small...Read More

Digital Loyalty Programs vs Paper Punch Cards

  • January 20 2014
  • Resource: Research And Reports
  • BellyCard

Customers are the lifeblood of your business. Without them, your award-winning Angus burgers, tail wag-inducing dog treats, or runway-worthy haircuts wouldn’t be possible. But a customer who only visits once won’t help to create a...Read More

Customers Aren't Just for Christmas: An Infographic

  • November 25 2013
  • Resource: Research And Reports
  • Cherry London

CUSTOMERS AREN’T JUST FOR CHRISTMAS: AN INFOGRAPHICWe asked 1000 adults what they think will influence their Christmas shopping. Read More

The New Golden Guidelines for Actionable Social Engagement

  • November 11 2013
  • Resource: Research And Reports
  • Provenir

The new rules of the road for systematic listening and response on today’s social networks.A New Kind of Customer and the New OpportunitySocial networks have changed the way we market. But to be sure, the real change is yet to come. Today...Read More

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