Implementing and Measuring a Customer Centricity Framework

  • June 14 2010
  • Resource: Research And Reports
  • Kobie Marketing

Delivering Superior Customer Experiences Without a framework to create, continuously evolve, and ensure a unified customer experience, a company’s best intentions in marketing, loyalty programs, employee involvement, product development and...Read More

First Data loyalty solutions for small Business help Mish Farms Compete With larger Programs

  • March 18 2010
  • Resource: Research And Reports
  • Stuart Kiefer, Vice President, Loyalty at First Data

Many small businesses struggle with building customer loyalty while competing with larger merchants. But Mish Farms, a local Pennsylvania beef retailer, took the problem by the “horns” to create a loyalty program that gave it an...Read More

7 Email Campaigns To Make Your Loyalty Program Matter More to Members

  • October 18 2015
  • Resource: Research And Reports
  • Reid Sorenson & Julie Leicester, Aimia

A loyalty program without a set of communications to make it work is like having a beautiful tenor serenade an empty forest. Just as the quality of a tenor’s voice can be incredibly moving, a well-plannedcommunications strategy will...Read More

How to Use Data Analytics to Move Customer Loyalty

  • October 15 2015
  • Resource: Research And Reports
  • Cogensia Team

In today’s information age, it pays to get to know your customers. Today, businesses of all sizes are collecting customer information and leveraging data analytics to know and serve their customers better. When a company knows who their...Read More

6 Factors for Choosing Digital Marketing Tools

  • October 13 2015
  • Resource: Research And Reports
  • Kentico Software

Are you meeting customer expectations in the multichannel world?With the plethora of instant information at their fingertips, customers are taking much more control over the buying process. No longer depending on brochures or sales pitches, they...Read More

The Road to Rewards

  • September 18 2015
  • Resource: Research And Reports
  • Fuel Rewards Team

U.S. retailers and merchants face numerous options when deciding which incentives to offer their customers. A serious lack of hard data around which incentives and rewards programs consumers prefer and which ones deliver the highest levels of...Read More

Demystifying Brand Loyalty Among Baby Boomers

  • September 15 2015
  • Resource: Research And Reports
  • Crowdtwist Team

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores consumer attitudes about loyalty...Read More

Strategic Loyalty: Time to Start at the Top, Not the Bottom

  • September 09 2015
  • Resource: Research And Reports
  • Manu Sarna, Vice President, Loyalty Strategy and Analytics, Aimia

Today, marketers are driven to develop loyalty programs for many tactical reasons, foremost among them being: Pressure to implement low-cost mobile-centric technologies; To show use of big data; and, To keep up with competitors. Unfortunately...Read More

Social Media Loyalty

  • September 09 2015
  • Resource: Research And Reports
  • Chirpify Team

Calling all verticals! In this Chirpify White Paper, we will be breaking downINSIDE: •Retail:See how brands like adidasutilize social media loyalty to create a direct link with their customers across channelsand use geo-location to reward...Read More

Encyclopedia Of Referral Marketing

  • August 26 2015
  • Resource: Research And Reports
  • Extole Team

Marketers need to acquire new customers. Referral marketing is the answer. The next acquisition channel for brands, it generates loyal, valuable new customers for brands while increasing the value of their existing customers. To succeed with...Read More

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