Seizing The Mobile Marketing Opportunity

  • May 15 2012
  • Resource: Research And Reports
  • SoundBite Communications

Research findings on adoption, growth and strategies that workThe outlook for Mobile Marketing is quite positive with a general expectation of continued growth, increased consumer smartphone adoption, and technology advancements. More marketers...Read More

Benchmarking Customer Loyalty Program Efforts

  • April 25 2012
  • Resource: Research And Reports
  • Forrester Research

Forrester recently surveyed 81 loyalty program marketers about their loyalty programs and strategies in an effort to understand the size, structure, and performance of customer loyalty programs. Companies continue to look to loyalty programs to...Read More

The New Realities of “Dating” in the Digital Age: Are Customers Really Cheating, or Are You Just Not Paying Enough Attention?

  • April 12 2012
  • Resource: Research And Reports
  • Accenture

Accenture 2011 Global Consumer Research StudyThe rise of the tech-savvy generation, unstable economic conditions, and the impacts of globalization make attracting and keeping customers increasingly complex. But adapting your tactics to keep...Read More

Making Every Interaction Count: How Customer Intelligence Drives Customer Loyalty

  • March 26 2012
  • Resource: Research And Reports
  • Acxiom & Loyalty 360

Customer retention has become a major focus for businesses. Yet, loyalty as a concept is vague, and we are seeing growing interest across a number of channels and verticals within the market to define what “customer retention” means...Read More

Facing the Challenges of Building Loyalty and Retention: The New Strategic Imperative

  • March 22 2012
  • Resource: Research And Reports
  • SAS & Loyalty 360

If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse strings in both business and consumer spending, the battle for wallet share...Read More

Effective Research With Loyalty 360: Turning Customer Data into Action

  • January 31 2012
  • Resource: Research And Reports
  • Loyalty 360

Loyalty 360 provides even more benefit and insight to its members through market driven research. We believe that “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive...Read More

Ten Marketing Trends for 2012

  • January 24 2012
  • Resource: Research And Reports
  • hawkeye

Marketers have seen continuous change for years now, much of it driven by new and disruptive technologies. And while tremendous change brings tremendous opportunity, we see that the changes in technology are driving a reemergence of the...Read More

Engagement is the Journey, Loyalty is the Destination

  • November 08 2011
  • Resource: Research And Reports
  • Loyalty360

Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that it’s a concept that is often very misunderstood.We’ve...Read More

Turning Customer Data Into Action

  • November 01 2011
  • Resource: Research And Reports
  • TSYS & Loyalty 360

One of the most valuable assets companies have is the data they collect on their customers. However, many companies struggle not only to collect the data but also use it to enhance customer relationships and life time value.In this white paper by...Read More

The Durbin Amendment and The Resulting Opportunity for Loyalty Programs

  • September 16 2011
  • Resource: Research And Reports
  • Steve VanFleet, CEO, RewardsNOW

If you need a good overview of how the Durbin Amendment impacts revenue via the new fed regulations on interchange fees, download this whitepaper.  Presented in an easy-to-digest Q&A format it provides straight-forward information on...Read More

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