CONTENT GALLERY

Welcome to the second edition of The Eccomplished Quarterly, which explores online retailers’ investment plans for 2012 and beyond. Based on original research and drawing on detailed interviews with eCommerce Directors and Heads of eCommerce...Read More

For the average customer buying a car is the second-biggest purchase they will ever make. But as every automaker knows the customers’ journey doesn’t start and end on the forecourt. Their overall experience can be affected by any...Read More

Everyone’s heard the age-old marketing mantra that it costs five times more to gain a new customer than to retain an existing one, so wouldn’t we all love to magically muster up a community of like-minded brand devotees who hang on our...Read More

Instead of theorizing on what MAY work, get data-driven insights and actionable recommendations for your brand’s marketing strategy based on tactics that DID work across digital channels like email, Facebook, Twitter and YouTube...Read More

Omnichannel marketing is the fundamental practice of providing a seamless marketing experience across all mediums possible, engaging consumers with the right message at the right time on the right channel. Unlike traditional rewards programs...Read More

Like many of today’s marketers, you may find yourself facing a major challenge: effectively analyzing customer data to gain insight that helps create differentiated customer experiences and elevates marketing success. This how to guide...Read More

Like all marketing initiatives, success in terms of loyalty marketing will be judged by a combination of consumer impact and impact on ROI. To accomplish this in today’s marketplace, loyalty marketers must apply a much more holistic and...Read More

Research Brief: The Leading Edge of Consumer InsightAt the end of 2011 in the United States, Aimia conducted a combination of primary and secondary research to develop a unique framework for marketers to identify, measure the activity of and build...Read More

Research findings on adoption, growth and strategies that workThe outlook for Mobile Marketing is quite positive with a general expectation of continued growth, increased consumer smartphone adoption, and technology advancements. More marketers...Read More

Forrester recently surveyed 81 loyalty program marketers about their loyalty programs and strategies in an effort to understand the size, structure, and performance of customer loyalty programs. Companies continue to look to loyalty programs to...Read More