CONTENT GALLERY

The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well retailers meet their needs and wants.This report provides a ranking of the most customer-centric retailers in the food service industry. dunnhumby...Read More

Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From working to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy of...Read More

At the heart of any successful customer relationship is the fact that we must listen and respond to our customers’ needs. Through our Voice of the Customer initiative we continuously ask customers how we can become a better business partner....Read More

Virtual currency programs point the way to the next generation of acquisition initiatives.Corporate marketers are constantly facing the challenge to find the right incentive to acquire new customers. It’s inefficient and...Read More

How Businesses can use Gamification to Engage & Motivate Gen Y Employees and, in the Process, Benefit Everyone.The emergence of Generation Y, people born from the early eighties to mid-nineties, as a demographic force is driving dramatic...Read More

Tips from the Expert’s PlaybookYou’ve optimized for search engines and analytics—but are you influencing and optimizing how your users engage with your site? “Gamification”—the process of adding game...Read More

Engaged Enterprise is a new term used to describe today’s leading-edge companies that are successfully and actively engaging every aspect of their organizations — their employees, their partners and their customers — into a...Read More

In 2011, Aimia commissioned research firm Harris Interactive to conduct a survey of the Millennial consumer segment (ages 19- 29) in Canada, the United Kingdom and the United States. The survey focused on Millennial attitudes and behaviours...Read More

The idea of loyalty programs and loyalty cards was developed to encourage people to purchase, purchase again, and purchase more often. The gamification concept became mainstream in the 70’s and is now more popular than ever with most...Read More

The Mocapay White Paper documents the evolution and latest mobile developments that are changing how merchant markets operate and retain loyal customers. The White Paper outlines the benefits of mobile payment growth in retail industries including...Read More