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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Marketers are in the midst of a radical change. As tracking cookies and third-party data strategies fall by the wayside, now is the time for marketers to step into a new way of doing things: a zero-party data strategy.This guide will provide a...Read More
This NEW, quarterly report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key U.S. geographic locations and PDI consumer-buying data from 5,500 mid to large-size convenience retail sites across...Read More
Direct mail is the new digital channel you didn't know you needed! With the continued shift towards hyper-personalization, more marketers are realizing the benefits and dollars of getting personal with their audiences.
In this digital...Read More
The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As...Read More
In this White paper we dive deep into the key differences between 1) at-site loyalty and 2) above-site loyalty, explain the capabilities and constraints of the Conexxus Mobile standard, and show how at-site/above-site and the Conexxus Mobile...Read More
Holidays are coming. You might not have had your first pumpkin spiced latte of the season, but that doesn’t mean you shouldn’t be getting your holiday marketing campaigns ready to unwrap.The changes in the purchasing journey in the...Read More
If you talk to any economist, incentives rules all. The challenge is finding the right balance between transactional engagement and tapping into deeper motivations to fuel long-term relationships with consumers.
Community Powered Marketing is a...Read More
“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying...Read More
Have your customers’ shopping habits changed post-pandemic? You’re not alone.
Over the past 12 months, we’ve seen unprecedented disruption in retail as stores closed or limited capacity, and shopping shifted online.
Marketers are increasingly turning to first-party declared data to fuel their strategies. In this playbook, we'll cover the strengths and weaknesses of third-party, second party and first-party data and where declared data fits into the...Read More