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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Strong customer loyalty should be the intended outcome of any customer experience. Customer loyalty is reflected by a voluntary willingness to repurchase or recommend a particular person, company or brand. Customer loyalty is essential because it...Read More
Measurement is a necessity in every industry, and the banking industry is no different. In fact, measurement might be even more important for financial institutions because they have a fiduciary responsibility to maximize stakeholder and...Read More
Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More
Welcome to the 2018 State of Customer Experience report. Like last year, we aimed to gather views from CX practitioners around the world to get a clear picture of the environment in which CX is operating. What are the pitfalls? Where are we making...Read More
As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year.
In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More
Boxed represents a departure from traditional wholesale retail, which has created some unique difficulties since its founding. In its infancy, the company had to establish brand awareness or face irrelevance. The team launched the Boxed app as...Read More
Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar
Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More
Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More
Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More
**Full report available to Loyalty360 corporate members
The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More