Your 2021 Offer Campaign Plan (With Checklist)

  • January 13 2021
  • Resource: Research And Reports
  • The Formation Team

New offers take a lot of time and resourcesBut offer campaigns are an important tool in your toolbox. And often, this tool is broken. With stretched resources and budgets, you may not be able to optimize your offers at scale. Then the offers fail...Read More

The Changing Dynamics of the Customer Relationship

  • January 13 2021
  • Resource: Research And Reports
  • The Generali Global Assistance Team

Generali Global Assistance’s latest whitepaper, “The Changing Dynamics of the Customer Relationship: Getting Personal Can Bring a New Level of Care to Your Customer,” zeros in on the insurer-customer relationship and how the...Read More

Return on Experience (ROX): Activate Participation to Bridge the Divide Between Customer and Employee Experience

  • December 03 2020
  • Resource: Research And Reports
  • The ICF Next Team

Return on experience (ROX)—versus return on investment or return on ad spend—has taken on new importance for digital and operational leaders. The impact of COVID-19 has put a heightened emphasis on how to navigate this new reality...Read More

Generali Global Assistance’s 4th Annual Holiday Identity Theft Survey: An Infographic Ebook

  • December 01 2020
  • Resource: Research And Reports
  • The Generali Global Assistance Team

The holidays are the sweetest time of year... Well, most of the time anyway. Scammers and fraudsters can quickly sour your customers' holiday season if they're not protected. And unfortunately, most aren't. Your customers will already...Read More

Everything You Need to Know About Loyalty Fraud

  • November 23 2020
  • Resource: Research And Reports
  • The Comarch Team

One of the biggest problems in Loyalty Fraud is the lack of a formal definition. Organizations struggle to provide a universal explanation of what Loyalty Fraud means, as it can vary greatly depending on how a loyalty program is structured and how...Read More

Formation’s Ultimate Guide to Measuring Customer Loyalty Offers

  • November 09 2020
  • Resource: Research And Reports
  • The Formation Team

Building customer loyalty through rewards programs, exclusive offers and promotions has been one of the main tactics for increasing revenue and growing customer lifetime value (LTV). Faced with continuing economic uncertainty resulting from COVID...Read More

The Road to Rewards Report: Navigating Loyalty in a Pandemic

  • November 02 2020
  • Resource: Research And Reports
  • The PDI Team

On January 20, 2020, the U.S. confirmed its first case of the novel coronavirus, COVID-19, in Washington state. At the height of the pandemic, much of the country was sheltering in place, and travel was severely restricted. These changes not only...Read More

Why an October Prime Day Makes Sense for Amazon

  • October 07 2020
  • Resource: Research And Reports
  • The Clarus Commerce Team

Did you know 76% of consumers prepare and research prices before shopping on Prime Day?Although Prime Day has been pushed back three months, many consumers have been waiting for this online shopping event all year. Get insight into why Prime Day...Read More

The Ultimate Guide to Loyalty Management

  • September 17 2020
  • Resource: Research And Reports
  • Clarus Commerce Team

It’s no wonder that loyalty management is such a hot topic among retailers today. If you’re in retail, you’re thinking about it. But loyalty management is also a complex topic. Your loyalty program touches so many parts of your...Read More

Beyond The Fun, How Gamification Adds Science to Your Customer Loyalty

  • September 11 2020
  • Resource: Research And Reports
  • The Formation Team

Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More

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