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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The loyalty industry has come a long way from printing coupons on box tops. Today, loyalty programs can be leveraged by nearly any brand to drive revenue and deepen customer engagement. But because loyalty programs are now so widespread, it&rsquo...Read More
Modern marketing relies on customer data, both to understand customer behaviors and to deliver quality, personalized customer experiences. Today, marketers list Customer Data Platforms as the one system they cannot do without.
In the spring of 2022, the Tenerity research team surveyed 1,417 banking customers in the United States about the benefits associated with their checking accounts. The purpose of the study was to understand how many customers use their benefits...Read More
Discover What's In Store For Customer Loyalty In 20222021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and...Read More
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More
Integrating Gamification Can Help Enhance Your Loyalty ProgramBuilding customer loyalty should be a fun process for the customers! If your brand makes the process of earning rewards exciting then customers are more likely to find ways to earn...Read More
Increasing Engagement Can Skyrocket Your Customer LoyaltyTrue customer loyalty is not built out of low prices or points alone. It is built when a brand creates an emotional relationship with a customer as an individual through personalized...Read More
Studying the market data from 2021 revealed that the pandemic market changes are here to stay. Pandemic shutdowns eased, allowing industries to rebuild. As consumers adjusted to inflation, brands adjusted to new spending patterns, working to...Read More
Start Reaping The Benefits Of Stronger Channel LoyaltyBuilding a branded B2B loyalty or channel incentives program doesn't have to be complicated. Today it's easier than ever to create the ideal loyalty and incentives program that...Read More
U.S. consumers were hammered from all sides by the threat of identity fraud in 2021. Whether by account takeover, new accounts fraudulently opened in consumers’ names, or scamming innocent consumers out of their own money, 2021 was fraught...Read More