The Ultimate Guide to Discovery Interviews

  • February 25 2014
  • Resource: Research And Reports
  • Suite Seven

Has your organization decided to invest the time and resources into developing a brand strategy, marketing strategy or content strategy? If so, congrats — it’s difficult to secure agreement to get even this far. This probably...Read More

Showrooming and the Rise of the Mobile-Assisted Shopper

  • February 10 2014
  • Resource: Research And Reports
  • Aimia

Have you found a product you liked in a store, but then purchased it later online, or maybe on your smartphone right there in the store? If you answered yes, you are part of the "showrooming" phenomenon that has concerned retailers for...Read More

Top 10 Marketing Trends for 2014

  • February 06 2014
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

Big Data, analytics, and loyalty are rapidly changing the foundation of marketing. In this whitepaper, TIBCO Loyalty Lab looks at 10 significant trends that Marketers must know to be agile and customer-centric in 2014, including the latest in...Read More

Inflection Points: Seizing the Moments in Customer Loyalty

  • January 28 2014
  • Resource: Research And Reports
  • Aimia

The term “inflection point” has multiple definitions and each describes a moment at which our fortunes change — and in many cases, we can’t recognize the moment until after it’s passed. When it comes to customer...Read More

Loyalty360 Executive Brief: Expect to See Continued Growth in Content Marketing

  • January 22 2014
  • Resource: Research And Reports
  • Loyalty360

According to a new Executive Brief released by Loyalty360 – The Loyalty Marketer’s Association, over half of marketers anticipate that the budget allocated to content marketing will grow in the next fiscal year. The study also shows...Read More

The CPG Marketer’s Guide to Retail: 6 New Ways to Target, Reach, and Engage Your Customers

  • January 20 2014
  • Resource: Research And Reports
  • PunchTab

Over the years, CPG brands have heavily relied on retailers and expensive 3rd party research firms to collect consumer insights. Marketers pour millions of dollars into campaigns designed to increase brand preference and...Read More

Employee Engagement Benchmark Report

  • January 13 2014
  • Resource: Research And Reports
  • cVent

Review any organization that has earned a "best place to work" designation, or one that perennially earns "favorite company" status with a strong base of loyal customers, and you'll discover a common thread: employees who...Read More

Incentivized Engagement: A How-To Guide for Marketers

  • December 09 2013
  • Resource: Research And Reports
  • PunchTab

Maybe you’ve heard that gamification and offering incentives and rewards (i.e., incentive marketing) will boost engagement with prospects and customers. It sure does for brands like Arby’s, eBay, AT&T, Wal-Mart, and...Read More

Corporate Social Responsibility: Making a Difference for Customer Relationships

  • October 16 2013
  • Resource: Research And Reports
  • Loyalty360

In its just released Industry Brief, “Corporate Social Responsibility: Making a Difference for Customer Relationships,” Loyalty 360 – The Loyalty Marketer’s Association shares insights from industry leaders about the impact...Read More

Why Loyalty Payment Can Help Digital Wallets to Break Through

  • August 09 2013
  • Resource: Research And Reports
  • Loylogic

We live in an economy where personal consumption is over $11 trillion and plastic payments have surpassed all other payment options at the point-of-sale. Mobile payments, however, remain a nascent offering, representing only 0.01% of retail...Read More

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