Realizing the BIG Value of "Small Data" Gaining Competitive Advantage Through Enterprise Preference Management

  • September 16 2013
  • Resource: Research And Reports
  • PossibleNOW

In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More

Card Power: The Core of a Successful Loyalty Program

  • September 11 2013
  • Resource: Research And Reports
  • Jet

  The question facing most brands is: How do You Increase the Spend and Frequency from your Consumers? The purpose of our research was to uncover data and best practices around the use of cards within a loyalty program. We found...Read More

Rewards in Interesting Times

  • August 16 2013
  • Resource: Research And Reports
  • MasterCard

 The economic turmoil of the last five years has left imprints on the financial industry that their products, programs and customers will feel for years. This document looks at impacts to loyalty programs, customer reactions, and what the...Read More

Gamification 101: An Introduction to Game Dynamics

  • August 07 2013
  • Resource: Research And Reports
  • Bunchball

In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners. Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way...Read More

Scoring Points With Mom: The Secret For Engaging Moms to Try, Buy and Share

  • August 05 2013
  • Resource: Research And Reports
  • PunchTab

To Marketers Everywhere, We’re probably a lot like you. Work-obsessed, multi-tasking, out-of-the-box-thinking, analytic fiends. We’re marketers. And we think we should probably start a support group for people who can’t...Read More

The Four Futures: The Digital Loyalty Survey

  • August 04 2013
  • Resource: Research And Reports
  • Aimia

The marketing world is on the cusp of a revolution — one that will create entirely new business models, technologies, and channels that will find brands interacting with their customers with new levels of ...Read More

Mythbusting Incentive Programs

  • July 25 2013
  • Resource: Research And Reports
  • PunchTab

BUSTING the 5 Myths of Incentive Programs Sure, you can motivate people to do almost anything you want by paying them… and there’s no question that offering incentives can be a powerful way to get your customers...Read More

The Rise of The Savvy Shopper

  • July 05 2013
  • Resource: Research And Reports
  • Aimia

THERE ARE TWO SIDES TO EVERY STORYEach of your customers is really two customers sharing one body: One customer motivated by transactional drivers such as price and convenience; the other one motivated by emotional drivers such as status and...Read More

Enriching Your Customer Strategy with Proactive Customer Communications

  • June 21 2013
  • Resource: Research And Reports
  • Angel

Proactive Customer Communication (PCC) refers to any outbound communications solution that delivers proactive notifications, alerts or other messages. Recipients can include consumers, constituents, patients, partners, or students and the...Read More

Moving Pictures the Future of Customer Loyalty in Canada

  • June 05 2013
  • Resource: Research And Reports
  • Aimia

In 2012, a monumental event occurred in Canada, one that saw Canadians finally embrace the destiny they had always been told would come, but which never seemed to arrive: Rush was finally inducted into the Rock and Roll...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?