Five Steps to Hiring Employees for Customer Centricity and Cultural Fit

  • February 19 2015
  • Resource: Research And Reports
  • Matt Roddan, ORC International

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More

Enterprise Customer Management

  • February 17 2015
  • Resource: Research And Reports
  • Richard Schenker, Bond Brand

Place the customer at the center of every business decision and yield enterprise-wide success. Learn how a loyalty program’s data strategy can deliver enterprise-wide benefits and results. Enterprise Customer Management...Read More

The Right Process Drives the Next Generation of Retail Value Propositions

  • February 12 2015
  • Resource: Research And Reports
  • Synchrony Financial

The goal of this white paper is to serve as a strategic guide for the successful creation, development and launch of a new value proposition in order to drive greater customer engagement for a retail brand.Today, there are more loyalty and credit...Read More

Establishing True Relationship with Your Customers

  • February 10 2015
  • Resource: Research And Reports
  • Eric V. Holtzclaw, PossibleNOW

Consumers’ expectations have changed. They want control over their communication with companies and they expect personalized, relevant messages. Marketing departments, customer support organizations and sales teams are forced to constantly...Read More

Diagnosing the Disconnect

  • February 05 2015
  • Resource: Research And Reports
  • Scott Laing and Natasha Kennedy, ORC International

As the adage states, “There are always two sides to every story, and somewhere in the middle lies the truth.” In business, among the places truth can be found are in numbers, research, and analytics. Numbers don’t lie, but even...Read More

The Modern Model of Business Performance Research

  • January 22 2015
  • Resource: Research And Reports
  • Natasha Kennedy, ORC International

It’s an exciting time for business performance research. Thanks to omnichannel strategies and the ubiquity of technology, now, more than ever before, we have the ability to evaluate and leverage key metrics across the entire organization to...Read More

15 Loyalty Marketing Resolutions for 2015

  • January 16 2015
  • Resource: Research And Reports
  • Crowdtwist

Developing 1:1 relationships with customers is the Holy Grail. It’s the foundation on which loyalty is built. In today’s multichannel world, securing and maintaining loyal relationships are more important than ever...Read More

Five Alternatives to the Endless Cycle of Discounting

  • January 15 2015
  • Resource: Research And Reports
  • Bond Brand Loyalty

Win with short term gain and long term loyalty.With our smartphone screens now aglow with 2015, and the results of Black Friday and Christmas Holiday sales being flaunted in the press, maybe, just maybe, it is time to take a hard look at price...Read More

Kobie Quarterly Review: Retail Services Edition

  • January 13 2015
  • Resource: Research And Reports
  • Kobie Marketing

In a world where the best deal is only a Google search away, retailers are struggling to keep customers coming back. This is especially true for brick-and-mortars that have taken a hit from the rise of ecommerce and practices like...Read More

8 Ways to Promote a Loyalty Program

  • December 19 2014
  • Resource: Research And Reports
  • Crowdtwist

Creating a loyalty program is an important step toward securing a better understanding of your customers and demonstrating value for their ongoing interaction with your brand.Yet just building such an initiative isn’t...Read More

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