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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain...Read More
What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and...Read More
The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investments. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is...Read More
The last decade has ushered in tremendous changes and challenges for businesses. Customers are more informed, they have more options, and they have higher expectations. What’s more, with increased choices and access, they have become more...Read More
In Part One of our roundtable discussion about best practices in extracting maximum impact from business intelligence, we looked at the reasons companies struggle with getting the most value from their market research efforts. In Part Two, we...Read More
The global mobile wallet market is expected to reach 1,420.8 million users by 2020* (quite the number). And our research bears that out: As of October 2014, consumers were dabbling with mobile payments and (excluding the notable exception of...Read More
In order to determine the true value and revenue growth potential of each of their customers, this major hotel chain had been using predictive analytics based on historical customer data. The model they had built depended on data being collected...Read More
Businesses around the world agree that engaged workforces are good for their bottom lines. But just how good? Through our research at ORC International, we have demonstrated that an engaged workforce provides a better customer experience, which...Read More
Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and those who could make best use of it. Companies may have valuable data on...Read More
March 18,2024
March 11,2024
March 06,2024