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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
In many ways, simplicity is the key to success. By simplifying customer service processes for customers and employees, these engagements can focus on solving problems and building lasting relationships. As organizations seek to build deeper, more...Read More
The dunnhumby Customer Centricity Index (CCI) measures customers' perceptions of how well restaurants meet their needs and wants. This report provides a glance into customer perceptions of the most customer-centric fast food and casual dining...Read More
This SmartVideo Index: In Brief focuses on the SmartVideo engagement METRICS THAT MATTER for customer experience and marketing leaders in the insurance industry. Benchmarking the right metrics allows insurers to measure the video performance and...Read More
The Bravo Brio Restaurant Group (BBRG) first launched its surprise and delight rewards program in September 2012. The company had set a goal of generating a certain number of incremental visits per guest with the rewards program. When they did not...Read More
Establishing connections with customers is essential to build loyalty. To do that successfully, brands must understand their target audience and their motivations for joining a program.
Building loyalty requires that brands deliver more...Read More
The term “inflection point” has multiple definitions. In differential calculus, an inflection point is a point on a curve at which the concavity changes from positive curvature to negative curvature, or vice versa. In political science...Read More
Download now to read this facinating take on a digital experience of loyalty! Thanks to on-demand, on-the-go online resources, consumers are more informed and empowered than ever. They reference an average of 10 sources to arrive at a...Read More
In the process of building our 360 platform, we were continually stepping away to ask ourselves: ‘how can we make this better?’ How could what we were building perform better for everyone who uses it, from our own...Read More
Does this sound crazy? As a marketing professional, you are no doubt already aware of the sweeping changes in what factors most influence consumer choices these days. The numbers for social proof are probably even higher now, but...Read More