brandbites: What Keeps CMOs Up at Night? 2015 Second Quarter

  • April 08 2015
  • Resource: Research And Reports
  • Loyalty360

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain...Read More

CMO Challenge: An Executive Brief

  • March 11 2015
  • Resource: Research And Reports

What’s Keeping CMOs Up At Night? What Can They Do About It?It’s truly an exciting time to be a marketer. New technology, massive customer data and emerging tools promise to reveal new strategies for understanding the customer and...Read More

brandbites: What Keeps CMOs Up at Night? 2015 First Quarter

  • January 09 2015
  • Resource: Research And Reports
  • Loyalty360

Loyalty360 brings you exclusive insight from brand executives concerning the marketing challenges they face. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage technology and data, how to acquire and retain...Read More

Shopper Insights to Improve Retail Loyalty Programs

  • December 04 2014
  • Resource: Research And Reports
  • SAS

The escalating proliferation of retailer customer loyalty programs has led many to question the return on their program investments. While there is debate on the best set of outcomes to measure the ROI, one of the most widely accepted metrics is...Read More

Keeping Customers: Successful Loyalty Through Analytics

  • December 04 2014
  • Resource: Research And Reports
  • SAS

The last decade has ushered in tremendous changes and challenges for businesses. Customers are more informed, they have more options, and they have higher expectations. What’s more, with increased choices and access, they have become more...Read More

Optimizing Value from Market Research (Part Two)

  • December 03 2014
  • Resource: Research And Reports
  • Scott Laing, Natasha Kennedy, and Brian Cruikshank

In Part One of our roundtable discussion about best practices in extracting maximum impact from business intelligence, we looked at the reasons companies struggle with getting the most value from their market research efforts. In Part Two, we...Read More

Mobile Payments Consumer Insights & Recommendations

  • December 03 2014
  • Resource: Research And Reports
  • Punchtab

The global mobile wallet market is expected to reach 1,420.8 million users by 2020* (quite the number). And our research bears that out: As of October 2014, consumers were dabbling with mobile payments and (excluding the notable exception of...Read More

Hospitality Industry Leader Uses Big Data to Reveal Travel Events with Competing Hotel Chains

  • December 01 2014
  • Resource: Research And Reports
  • InfoTrellis

In order to determine the true value and revenue growth potential of each of their customers, this major hotel chain had been using predictive analytics based on historical customer data. The model they had built depended on data being collected...Read More

Just How Happy Are Your Employees? Leveraging Research to Measure Employee Engagement and its Relationship to the Customer Experience

  • December 01 2014
  • Resource: Research And Reports
  • Kate Pritchard, Director of Employee Research for U.K. and Europe

Businesses around the world agree that engaged workforces are good for their bottom lines. But just how good? Through our research at ORC International, we have demonstrated that an engaged workforce provides a better customer experience, which...Read More

Optimizing Value from Market Research (Part One)

  • November 17 2014
  • Resource: Research And Reports
  • Scott Laing, Natasha Kennedy, Brian Cruikshank, ORC International

Most companies fail to realize the best value from their market research efforts. That’s usually due to a lack of coordination among those doing the research and those who could make best use of it. Companies may have valuable data on...Read More

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