Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty

  • January 15 2012
  • Resource: Research And Reports
  • Loyalty 360

Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From work- ing to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy...Read More

Trends in Customer Loyalty Survey

  • December 01 2011
  • Resource: Research And Reports
  • SAS & Loyalty 360

Loyalty 360 and SAS would like to invite you to participate in a survey regarding customer loyalty trends observed by leading B2C and B2B organizations. The survey focuses on behavioral, qualitative and quantitative characteristics of customer...Read More

Fiserv Releases Research on Retailer Practices that Can Benefit Online Banking

  • October 15 2011
  • Resource: Research And Reports
  • Fiserv, Inc.

BROOKFIELD, Wis., Oct 13, 2011 (BUSINESS WIRE)—Fiserv,      Inc., a leading global provider of financial services     technology solutions, today published a white paper identifying five     best...Read More

FreeCause Survey Finds Mobile Platforms to Have Biggest Impact on the Future of Gaming Industry

  • October 14 2011
  • Resource: Research And Reports
  • FreeCause

1 in 3 gaming professionals believe advance of mobile gaming key issue in next five yearsBOSTON, Oct. 13, 2011—FreeCause today released results of its survey of gaming professionals conducted at Game Developers Conference Online 2011, held...Read More

Marketers Make it Clear: The Future is NOW!

  • October 11 2011
  • Resource: Research And Reports
  • RSW/US

CINCINNATI, Oct. 10, 2011—In the latest RSW/US & RSW/AgencySearch survey, “Agency & Client Perspective on Topics Related to Agency New Business”,  marketers state that if they had a digital marketing need TODAY, they...Read More

Listening to Your Customers

  • June 10 2011
  • Resource: Research And Reports
  • George F. Brown, Jr.

In CoDestiny, we argue that the most successful business strategies are ones that build upon shared successes.  If your strategy creates value for your customers, it opens the potential for your own firm to capture some of that value for its...Read More

Loyalty Programs' Lackluster Performance

  • June 02 2011
  • Resource: Research And Reports
  • Mila D'Antonio, 1to1 Media

Today’s consumers are inundated with loyalty cards. In fact, a 2009 loyalty census from Colloquy estimated that membership in U.S. rewards programs was about 2 billion. Despite the swell, companies have long ignored loyalty programs as a...Read More

Can Brands Maintain Engagement on Facebook?

  • May 10 2011
  • Resource: Research And Reports
  • eMarketer

Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling campaign that reaches already-loyal...Read More

Staples 5th Annual Small Business Survey Reveals "Phonemance” Overtakes Romance Among Small Business Owners

  • January 05 2011
  • Resource: Research And Reports
  • Staples

Increased Dependency of Technology and Growing “Virtual Office”      Allows Small Business Owners to Achieve Increased Productivity and     Work-Life BalanceFRAMINGHAM, Mass.—The 5th Annual National...Read More

Survey: Agencies more optimistic about 2011 than clients

  • January 02 2011
  • Resource: Research And Reports
  • Alex Palmer, DM News

Marketing agencies are more upbeat about the state of the economy and marketing potential next year than are their clients, according to a survey from business development firm RSW/US.More than six in 10 (63%) of agencies expect the size of...Read More

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THE LOYALTY PULSE SURVEY

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