Six Tips for Turning Big Data into Huge Insights

  • April 09 2013
  • Resource: Research And Reports
  • SAS

In a marketplace full of empowered consumers, people expect offers to be customized uniquely for them. Often, this simply comes down to an issue of time. Marketers that can weed out extraneous noise and make offers that are highly targeted and...Read More

The Loyalty Divide

  • March 25 2013
  • Resource: Research And Reports
  • Acxiom & Loyalty360

Acxiom and Loyalty 360 partnered to author “The Loyalty Divide” which shows that when marketers fail to connect customer data to CRM initiatives, media plans and individual customer experiences, it leads to diminished loyalty...Read More

Measuring Loyalty Beyond Simply Spend

  • March 11 2013
  • Resource: Research And Reports
  • CrowdTwist

EXTEND LOYALTY BEYOND TRANSACTIONS TO DRIVE SERIOUS BUSINESS RESULTS!Brands are benefitting from the power of advanced multi-channel loyalty software which allows them to extend their loyalty programs beyond simply measuring their customers’...Read More

Maslow’s Hierarchy of Needs for Brands

  • March 11 2013
  • Resource: Research And Reports
  • BizSciences

Brand loyalty programs are today at crossroads. What began as a simple means of rewarding customers for preferring their brand over others, loyalty is now a complicated and expensive cost center. Add to it the fact that traditional loyalty...Read More

Vail Resorts Creates Epic Experiences with Customer Intelligence

  • March 09 2013
  • Resource: Research And Reports
  • SAS

A recent Forrester's Marketing Leadership Forum featured a discussion between Vail Resorts and WIREDon how innovations on RFID, social networking, campaign management and analytics have empowered fanatical brand ambassadors in Vail Resort...Read More

How to Turn Customer Insight into Profit with Marketing Analytics

  • March 08 2013
  • Resource: Research And Reports
  • SAS

In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active customers, Staples relies on analytics for deep customer...Read More

Success with Social Loyalty

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

There’s no doubt that social media have become an important part of today’s total marketing mix, not to mention the daily lives of more than half the adults living on the planet. For this reason, it’s no surprise that social...Read More

The New Event-Driven Marketing

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

Marketing is certainly an industry going through significant change. In the span of a few short years, we’ve moved from the ubiquitous mailer and the ‘email blast approach’ to a far more fine-tuned, directed and nuanced...Read More

Is Your Investment in the Customer Experience Enhancing Your Business Performance?

  • January 18 2013
  • Resource: Research And Reports
  • ORC International

In today's market environment, simply knowing how to define the extent of your customer's loyalty and the drivers behind it is not enough. To successfully build loyalty, you need a clear roadmap of strategic actions that will drive...Read More

Capturing the Hearts and Minds of Millennials as Consumers and Employees

  • January 18 2013
  • Resource: Research And Reports
  • ORC International

Millennials make up an impressive segment of the population and cannot be ignored as businesses look for new opportunities to engage with them as potential customers and employees. Being the most diverse generation in American history...Read More

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