Retail Loyalty Programs: How to Maximize the Customer Experience with Comarch AI

  • March 26 2021
  • Resource: Research And Reports
  • The Comarch Team

Creating lasting customer loyalty with data-driven marketingIn this guide, we will explore the four main uses of AI and ML in loyalty marketing: Personalization, Chatbots, Gamification and Loyalty Fraud Prevention, as well as specific...Read More

Technologies to Improve Customer Engagement in the Oil & Gas Industry

  • March 23 2021
  • Resource: Research And Reports
  • The Comarch Team

Exploring the opportunities created by the prepayment, postpayment, and preordering models, the benefits of using artificial intelligence to predict the next purchase, and many ways of preventing fraudsters, this material reveals what’s next...Read More

Guardians of Identity & Cyber Protection: How Our Heroes Can Make You a Hero

  • March 23 2021
  • Resource: Research And Reports
  • The Generali Global Assistance Team

Generali Global Assistance (GGA) and Benenson Strategy Group published their second ID Theft & Cybercrime Research Study, and both insurers and financial institutions alike should take note: increasing consumer concern is leading many to seek...Read More

Loyalty360 Brand Marketer Research | Challenges in Assessing Customer Loyalty Partners

  • March 11 2021
  • Resource: Research And Reports
  • Loyalty360

There is a monumental interest in customer loyalty– and a need that is perhaps more pressing than ever before. To meet and exceed customer expectations, differentiate oneself, better understand customers, and create meaningful connections...Read More

Gamification Increases Customer Engagement

  • March 09 2021
  • Resource: Research And Reports
  • The Evolving Systems Team

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more...Read More

Anatomy of a True CX insight: 5 Definitive Tests to Distinguish Between Insights + Data Points

  • February 23 2021
  • Resource: Research And Reports
  • The SMG Team

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

Navigate the Digital Transformation Without Compromising on CX

  • February 09 2021
  • Resource: Research And Reports

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More

New User Missed Opportunity: Are New Shoppers Falling Out of Your Funnel Forever?

  • February 01 2021
  • Resource: Research And Reports
  • The Forter Team

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More

Loyalty360 Industry Report | Perspective on Emotional Loyalty

  • January 26 2021
  • Resource: Research And Reports
  • Loyalty360

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

2021 Loyalty Industry Data Study Insights, Challenges & Plans from Today’s Retailers

  • January 20 2021
  • Resource: Research And Reports
  • The Clarus Commerce Team

90% of retailers are focusing their 2021 strategy on customer loyalty—should you?The 2020 pandemic has forever changed consumers' shopping habits causing retailers to quickly adjust their focus to their online customer experience. ...Read More

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