CONTENT GALLERY

There is a realization that the focus on customer loyalty is growing considerably amongst brands. From Loyalty360’s perspective, those who do it well have several key traits in common: strong internal focus, aligned goals and vision, the...Read More

Earning and maintaining customer loyalty is always a challenge, even more so in this age of rising consumer expectations. Continually evolving technologies and increasingly restrictive compliance requirements only add to the challenge. To maintain...Read More

With the emergence of smartphones, text messages and push notifications, there was a time when skeptics began to doubt the relevance of email marketing. However, with privacy regulations and the elimination of the cookie, email is having a...Read More

Iris® Powered by Generali, provider of a proprietary identity and cyber protection platform, recently released the findings of its sixth annual Holiday Shopping ID Theft survey. The annual survey polls consumers on their holiday shopping...Read More

All brands are challenged to keep consumers engaged and foster participation. Yet many brands think discounts or rewards are the only way to keep a consumer’s attention. Vesta surveyed over 14,000 consumers and identified five key personas,...Read More

With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies. The only way forward for marketers is to start by...Read More

Generation Z presents new challenges for marketers. This digitally native demographic has a unique sense of self and its motivations are defining consumerism. In this white paper, The Lacek Group explores the attitudes and behaviors of Gen Z and...Read More

When individuals describer their smartphone’s role in their person’s life, phrases like “attached to my hip,” “constant companion” and “lifeline” were frequently used descriptions. It is no secret...Read More

The loyalty industry has come a long way from printing coupons on box tops. Today, loyalty programs can be leveraged by nearly any brand to drive revenue and deepen customer engagement. But because loyalty programs are now so widespread, it&rsquo...Read More

Modern marketing relies on customer data, both to understand customer behaviors and to deliver quality, personalized customer experiences. Today, marketers list Customer Data Platforms as the one system they cannot do without.   But...Read More