Seniors & Millenials: Uncovering the Likenesses & Disparities in Today's Digital Age

  • March 25 2020
  • Resource: Research And Reports
  • The Generali Global Assistance Team

Generali Global Assistance (GGA) partnered with Identity Theft Resource Center (ITRC) and polled seniors (ages 55+) and millennials (ages 21-37) to gain a better understanding of how they behave and what protection practices they employ in today...Read More

Loyalty360 Top 4 Trends for 2020: Supplier Member Perspective

  • March 24 2020
  • Resource: Research And Reports
  • Loyalty360

Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members. These topics will not only guide Loyalty360 content, research, benchmarks, community, and...Read More

CCPA: An Industry Report | Featuring Loyalty360 Executive Perspectives

  • February 13 2020
  • Resource: Research And Reports
  • Loyalty360

As an unbiased, objective, and market-driven association for customer loyalty, Loyalty360 is in a unique position to help brands navigate their challenges. From the challenge of offering unique experiences to personalization to security breaches...Read More

Where Segmentation Falls Short

  • February 11 2020
  • Resource: Research And Reports
  • The Formation Team

Download the White Paper to Learn MoreBasics like quality service and fair pricing are no longer enough. Modern consumers demand the best customer service, personalized interactions and connected experiences across all channels. And the brands...Read More

Why Personalization Isn’t Always Personal

  • February 04 2020
  • Resource: Research And Reports
  • The Formation Team

Download the White Paper to Learn MoreBrands see personalization as the key to building customer loyalty and growing their business, but depending on who you ask, you may get different perspectives on what "personalization" is, and how...Read More

How to Overcome the 5 Biggest Retail Challenges of 2020 with Premium Loyalty

  • January 29 2020
  • Resource: Research And Reports
  • The Clarus Commerce Team

2020 Brings Retailers a New Set of Challenges Retailers are facing new challenges this year that will get harder to overcome with the expected economic downturn. Premium Loyalty has proven to be a successful way for retailers to get a step above...Read More

10 Books Every CX Leader Should Read in 2020

  • January 23 2020
  • Resource: Research And Reports
  • The Qualtrics Team

Check out the best books on customer experience, chosen by our very own experts. From updated classics to new research and insights into what makes customers tick, we’ve got you covered. [NOTE: This is NOT a whitepaper. Its a light...Read More

The Pursuit of Personalization

  • January 22 2020
  • Resource: Research And Reports
  • Scott Robinson, VP, Loyalty Consulting

Personalization is ubiquitous in the loyalty space and yet marketers are still struggling to get it right, to develop deep and meaningful relationships with their consumers.Customers themselves are tired of brands mining a wealth of information...Read More

Loyalty360 Top 4 Trends/Topics for 2020 | Selected by Loyalty360 Members

  • December 30 2019
  • Resource: Research And Reports
  • Loyalty360

This fall, the Loyalty360 brand committees expressed a need to focus on a small group of trends and topics to help guide the focus for the next year. Several very important trends were initially suggested and the overall Loyalty360 membership was...Read More

Global Emotional Loyalty: How Brands Build Emotional Connections With Customers By Region and Industry Through Loyalty

  • November 13 2019
  • Resource: Research And Reports
  • The Aimia Team

Transactional loyalty is not enough. Somewhere along the way, loyalty has gotten lost among heavy discounting and the hundreds of daily promotional offers inundating consumers. Because of this influx of information, customers frequently depend on...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?