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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The unprecedented global COVID pandemic has left virtually no aspect of life untouched. Indeed, much has been irreversibly altered, and the fraud landscape is no exception. We certainly didn’t need fraud matters exacerbated, but...Read More
Get into the minds of your customers.Your brand should add unique value to your customers. While retail giants like Amazon, Sephora, and Starbucks have excellent customer loyalty strategies, their programs' success is due to the unique value...Read More
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More
The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More
The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More
Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More
Start Growing Your Business with a Focus on Customer LoyaltyExisting customers can be the key to your company’s growth and profitability. Are you ready to boost your customer engagement by creating a new customer loyalty program or...Read More
Relationships—and behaviors—between brands and consumers continue to evolve in creative and surprising ways in 2021.
Consumer packaged goods (CPG) companies are redefining their relationships with retailers and shoppers thanks to the...Read More
Convenience and Fuel Retailers are working hard to offer customers programs that make them more loyal to their brand and more profitable for their business. Retailers need to deliver hyper-personalized offers and payment experiences in a way that...Read More
In the post-pandemic world, we are witnessing digital transformation as we’ve never seen it before. This has had a profound impact on marketing, customer retention, and, most importantly, customer loyalty. Businesses all around the world...Read More