The Business Case for Smarter Incentives

  • June 20 2023
  • Resource: Research And Reports
  • The Brandmovers Team

There has never been a better time to reconsider the role of Business-to-Business (B2B) incentive and loyalty strategies. Faced with supply chain instability, inflation, and a changing work environments, even the most solid retention and growth...Read More

Gamification in Loyalty Programs: Driving Customer Engagement Through Effective Implementation

  • May 22 2023
  • Resource: Research And Reports
  • The Talon.One Team

Gamification is the addition of game-like elements into a customer’s shopping experience. In the customer loyalty space, gamification is a current trend in driving member engagement with loyalty programs. However, while gamification...Read More

Creating Flexible Payment Options: How FIS® Premium Payback Innovates Customer Loyalty

  • May 01 2023
  • Resource: Research And Reports
  • The FIS Global Team

As more brands introduce or enhance their loyalty program offerings, consumer expectations surrounding those offerings continue to increase. Consumers face a “sea of sameness” where many loyalty programs look, feel, and function the...Read More

The Power of Loyalty in a Recession

  • April 12 2023
  • Resource: Research And Reports
  • The Lacek Group Team

Between high inflation and supply chain issues, financial experts believe the U.S. has a 70% chance of facing a recession in 2023. Consumers are already preparing for  large reductions in non-essential spending. With more price and value...Read More

Innovating Payment Solutions: How FIS Uses Premium Payback to Drive Credit Card Loyalty

  • April 11 2023
  • Resource: Research And Reports
  • The FIS Team

Consumers ability to make payments has evolved rapidly in recent years. With an increase in cardless payment security and integration and a seemingly unlimited choice of credit card options, credit card and digital wallet brands need to find...Read More

Creating Value Through Personalizing Promotions at Scale

  • April 06 2023
  • Resource: Research And Reports
  • The Untie Nots Team

From a customer loyalty perspective, personalization is the future of providing meaningful and effective promotions. Even though the technology and actionable data to create personalized promotions has existed since the early 2000s, few brands...Read More

Using Data to Drive Footfall: Navigating the Latest Trends in Convenience Retail

  • March 31 2023
  • Resource: Research And Reports
  • The PDI Technologies Team

Over the past few years, retail convenience stores (c-store) have changed drastically, especially during and following the COVID pandemic. Because of the two different markets, most c-stores serve — fuel and in-store retail &mdash...Read More

Connecting with Customer Emotions: ICF Next’s Insights into Customer Engagement through Shared Values and Beliefs

  • March 20 2023
  • Resource: Research And Reports
  • The ICF Next Team

Participation is the greatest form of connection a brand can have with its customers. Leveraging values and beliefs the brand shares with its customers is the most effective method of driving this participation. Beyond just driving connection...Read More

Delivering Personalized Customer Experiences with AI: Comarch’s Insight into Technology Integration

  • March 01 2023
  • Resource: Research And Reports
  • The Comarch Team

Personalization is one of the latest trends in loyalty programs, providing customers with offers and experiences customized to their unique brand interactions. Comarch developed a guide to help brands develop personalized loyalty strategies...Read More

Benefiting from Customer Loyalty: Iris’ Recommendations to Improve Net Promoter Score

  • February 21 2023
  • Resource: Research And Reports
  • The Iris Powered by Generali Team

Originally created to measure customer satisfaction, the Net Promoter Score (NPS) helps brands check the health of their loyalty and marketing efforts. The NPS helps brands set KPIs and benchmarks for loyalty strategies because the score...Read More

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