Consumer Perceptions of the Digital Experience

  • December 11 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More

Powering Lifetime Connections: The Three Stages

  • December 10 2018
  • Resource: Research And Reports
  • The Epsilon Team

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More

Loyalty360 Executive Perspective: Personalization

  • December 07 2018
  • Resource: Research And Reports
  • Loyalty360 & Baesman

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

The State of Next Generation Loyalty: A Perspective from Loyalty360 Members

  • December 06 2018
  • Resource: Research And Reports
  • Loyalty360

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

Prizing Report: Nine Insights for a Solid Prizing Strategy

  • December 04 2018
  • Resource: Research And Reports
  • The HelloWorld Team

The challenge to convert consumers is greater than ever.  Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has...Read More

Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust

  • November 18 2018
  • Resource: Research And Reports
  • The CrowdTwist Team

CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. This report, the first in a two-part series, provides an overview of the general findings from the...Read More

Loyalty360 Executive Perspectives: Corporate Social Responsibility

  • November 15 2018
  • Resource: Research And Reports
  • Loyalty360

In recent years, consumers have shown more concern for social justice causes. They are worried about climate change and sustainability. They are interested in more diverse workplaces, communities, and political representation. They want their...Read More

Executive Perspectives: The Changing Nature of Customers: A Travel and Entertainment Perspective

  • November 07 2018
  • Resource: Research And Reports
  • Loyalty360

Measurement is a necessity in every industry, and the travel and entertainment industry is no different. In fact, measurement might be even more important for brands offering travel accommodations and entertainment experiences, since data tracking...Read More

Thermo Fisher: Using Data to Orient its Customer Loyalty Program

  • November 06 2018
  • Resource: Research And Reports
  • Loyalty360

Thermo Fisher Scientific is a world leader in serving science. Its mission is to accelerate life science research, solve complex analytical challenges, improve patient diagnostics, deliver medicines to market, and increase laboratory productivity....Read More

The Insider's Guide to Customer Loyalty

  • November 01 2018
  • Resource: Research And Reports
  • Maritz Loyalty

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define, difficult to earn and oh so easy to lose. That’s why we created this guide. To help you master...Read More

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