B2B Loyalty & Engagement Programs - Do They Really Work?

  • June 07 2018
  • Resource: Research And Reports
  • The Comarch Team

Gaining customer loyalty is absolutely crucial for B2B marketers. It helps to gain referrals and to create new cross-sell and up-sell opportunities. However, today it seems that they prioritize acquisition over retention. Most B2B marketers need...Read More

The State of Personalization in Customer Loyalty: A Perspective from Loyalty360 Members

  • May 31 2018
  • Resource: Research And Reports
  • Loyalty360

>>Click to download the infographic here **Full report available to Loyalty360 corporate members  While personalization is top of mind for most brands, reaching an effective personalization strategy is easier said than done...Read More

Executive Perspectives: The Changing Nature of Customers, Pt. 2

  • May 11 2018
  • Resource: Research And Reports
  • Loyalty360

The topic of changing customers has been a hot topic in marketing since, well, the beginning of marketing. Predicting and adapting to changes in the consumer is among the most vital skills a marketer can possess, yet in our discusssions with...Read More

Questions that Every Marketer Should be Asking about Data Protection, GDPR, and Customer Loyalty

  • May 08 2018
  • Resource: Research And Reports
  • Jim Panagas

Let’s face it. Data Protection has suddenly become a major issue all around the globe. In the United States, we all hate having to spend the first 30 minutes of our business day deleting dozens of emails from our business in-box that we...Read More

Build a Loyalty Program That Actually Creates Loyalty

  • May 03 2018
  • Resource: Research And Reports
  • Jeff Caplan

Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More

Insider’s Guide to Marketing Your Restaurant on Social Media

  • April 23 2018
  • Resource: Research And Reports
  • The Xenial Team

Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More

From Haters to Lovers–How RAC Grew Its Facebook Audience by Over 500% through Monitoring, Measuring, and Monetizing Social Media

  • April 16 2018
  • Resource: Research And Reports

Social media is often viewed through a skeptical lens by loyalty marketers, who sometimes don’t grasp the potential impact it could have on their respective customer bases. In this day and age, though, social media’s power and...Read More

The Guide to Driving Impact with Personalization

  • April 06 2018
  • Resource: Research And Reports
  • Krista Gunstone, Martin Mehalchin, & Shana Pilewski

Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More

The Future of Rewards: Understanding How Consumers Value Rewards And Incentives

  • March 16 2018
  • Resource: Research And Reports
  • The Virtual Incentives Team

How do rewards and incentives impact consumers? At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More

Chicken Salad Chick: Adapting Programs for the Modern Age

  • March 15 2018
  • Resource: Research And Reports

Launched in 2008, Chicken Salad Chick is a fast casual chain of chicken restaurants based in Auburn, Alabama. Chicken Salad Chick serves full-flavored, Southern-style chicken salad “made from scratch and served from the heart”. With...Read More

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