The Power of 1oyalty: How Consumer-Given, First-Party Data Transforms Customer Loyalty Programs

  • August 06 2019
  • Resource: Research And Reports

With competition just a few clicks away, customer loyalty is more important than ever before. Loyal customers improve your brand image, convert quicker, cost 5-25X less than acquiring new customers, and are likely to shop with you more often. ...Read More

The Future of Loyalty: Disruptions That Will Revolutionize The Industry

  • August 05 2019
  • Resource: Research And Reports

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that ‘loyalty will be revolutionized’ won’t be a shock to...Read More

How to Build an Enterprise Loyalty Program With Insights From Sugarfina

  • August 05 2019
  • Resource: Research And Reports

The process of building an enterprise loyalty program is not to be taken lightly. It requires diligence regarding research, consultation, and implementation to launch a solution. It’s not only a fully-scaled program but a marketing campaign...Read More

From 1:1 To 1:You - 5 Key Components to Personalizing the Loyalty Experience

  • August 05 2019
  • Resource: Research And Reports

Personalization is marketing’s holy grail. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized...Read More

The Great Divide: Connecting Brands to the Real Needs of Today's Consumer

  • August 01 2019
  • Resource: Research And Reports
  • The Alliance Data Team

Through our deliberately different and measurably superior approach, the Alliance Data Analytics & Insights Institute research reveals: What’s most important to customers in the brand communications and marketing experienceGaps between...Read More

The State of D2C Marketing 2019 eCommerce and Marketing Benchmarks

  • July 31 2019
  • Resource: Research And Reports

The digital revolution has changed how people shop. Consumers are no longer relying solely on retailer middle men. Instead, shoppers are choosing to shop directly from their preferred brands. Selling direct-to-consumer, or D2C, has prompted a wave...Read More

The End of the Unsubscribe: How Leading Subscription Services Use Digital Engagement to Keep Their Customers Happy and Renewing

  • July 31 2019
  • Resource: Research And Reports

Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More

The New Era of Customer Loyalty: A guide to growing more profitable customer relationships

  • July 29 2019
  • Resource: Research And Reports

Adapting to the new era A few years ago, many brands with loyalty programs were living in denial.  With plenty of members signed up to their schemes, they believed that they had loyalty locked in — not realizing that many of those...Read More

A New Kind of Loyalty: How to Build Emotional Loyalty and Drive Revenue Growth

  • July 24 2019
  • Resource: Research And Reports

For more than 300 years, shop owners and marketers have been experimenting with methods to drive customer loyalty. From redeeming tokens and stamps to collecting box tops and punch cards, loyalty programs were (and still can be) a way to move...Read More

Marketer’s Guide to CCPA

  • July 22 2019
  • Resource: Research And Reports

The 6 Things Every Marketer Should Know What Is CCPA? The California Consumer Privacy Act (CCPA) is a California state law that: • Gives California residents new rights regarding their personal information • Imposes various data...Read More

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