How Vertical CDPs Accelerate Success

  • October 04 2022
  • Resource: Research And Reports
  • The Tata Consultancy Services Team

Modern marketing relies on customer data, both to understand customer behaviors and to deliver quality, personalized customer experiences. Today, marketers list Customer Data Platforms as the one system they cannot do without.   But...Read More

The 2022 Banking Benefits Survey

  • October 04 2022
  • Resource: Research And Reports
  • The Tenerity Team

In the spring of 2022, the Tenerity research team surveyed 1,417 banking customers in the United States about the benefits associated with their checking accounts. The purpose of the study was to understand how many customers use their benefits...Read More

Customer Loyalty Trends For 2022

  • August 31 2022
  • Resource: Research And Reports
  • The Brandmovers Team

Discover What's In Store For Customer Loyalty In 20222021 was a year of constantly shifting COVID-19 policies along with changing customer needs and expectations. To stay successful brands discovered they had to make customer loyalty and...Read More

2022 Digital Consumer Trends by Age Group

  • August 24 2022
  • Resource: Research And Reports
  • The Cheetah Digital Team

There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More

Why Incorporating Gamification Will Help Boost Your Loyalty Program

  • August 24 2022
  • Resource: Research And Reports
  • The Brandmovers Team

Integrating Gamification Can Help Enhance Your Loyalty ProgramBuilding customer loyalty should be a fun process for the customers! If your brand makes the process of earning rewards exciting then customers are more likely to find ways to earn...Read More

How To Drive Ongoing Engagement In Your Loyalty Program

  • August 10 2022
  • Resource: Research And Reports
  • The Brandmovers Team

Increasing Engagement Can Skyrocket Your Customer LoyaltyTrue customer loyalty is not built out of low prices or points alone. It is built when a brand creates an emotional relationship with a customer as an individual through personalized...Read More

The Strategic Guide To Starting A B2B Loyalty Program

  • July 27 2022
  • Resource: Research And Reports
  • The Brandmovers Team

Start Reaping The Benefits Of Stronger Channel LoyaltyBuilding a branded B2B loyalty or channel incentives program doesn't have to be complicated.  Today it's easier than ever to create the ideal loyalty and incentives program that...Read More

Customer Experience: Is There Room for Empathy?

  • July 20 2022
  • Resource: Research And Reports
  • The Iris Powered by Generali Team

U.S. consumers were hammered from all sides by the threat of identity fraud in 2021. Whether by account takeover, new accounts fraudulently opened in consumers’ names, or scamming innocent consumers out of their own money, 2021 was fraught...Read More

Where Travel Meets Loyalty: The Role of Travel Rewards in the Post-Pandemic Travel Resurgence

  • June 22 2022
  • Resource: Research And Reports
  • The Arrivia Team

Americans are ready to see the world again but not at any cost — value remains a top priority for most consumers. Companies that can deliver that value through travel rewards can leverage the travel boom to grow.69% of American consumers...Read More

2022 U.S. Consumer Attitudes and Trends in Personalization, Privacy, Messaging and Loyalty

  • June 22 2022
  • Resource: Research And Reports
  • The Cheetah Digital Team

With all data contrasted with consumers from around the globe, as well as our 2021 study.It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. Like it or not, recent events have...Read More

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