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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The evolving landscape of data and privacy regulations has forced brands to reevaluate their approaches to data collection, management, and communications, all of which significantly impact customer loyalty strategies. Research shows that...Read More
Convenience store loyalty programs typically attract customers with rewards, point accruals for discounts, and promotions. But as the digital revolution continues to progress, many consumers find these types of benefits offer the bare minimum...Read More
Learn how inflation is impacting acquisition and retention in retail today, and how companies are respondingOver the last three years, retailers’ efforts to acquire and retain loyal customers have been hampered by two major effects of COVID:...Read More
Loyalty programs are a mainstay of modern customer relationships. Consumers like them as a way to get discounts, special offers, and recognition. Companies like them as a way to build trust and long-term relationships. Beyond the obvious benefit...Read More
As third-party delivery (3PD) platforms mature, restaurants are reevaluating the value these services provide. While 3PDs offered a lifeboat for restaurants in terms of profits during the pandemic, exorbitant fees and brand dilution have spurred...Read More
In early 2023, Loyalty360 surveyed Brand Members to better understand their perspectives on challenges with and opportunities for emotional loyalty. The results highlight the growing significance of emotional connections in fostering customer...Read More
Want to unlock the key to reaching and engaging customers across multiple channels? Ready to supercharge your campaigns with data-driven strategies?
In our comprehensive guide you'll learn:
How to effectively integrate email, direct mail...Read More
In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates...Read More
Have you wondered, “Do consumers care about sustainability?”American consumers have spoken. They want to work with sustainable businesses, and they’re willing to pay more for sustainable products and services.How can you leverage...Read More
Loyalty psychology: How to build emotional bonds and drive revenueBuilding emotional loyalty with customers is key to increasing retention and repeat purchases - and consumer psychology provides a solid framework to work with. If done right...Read More