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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More
The 2020 C-Store Shopper Report comes amid a backdrop of unexpected and unprecedented change. Now, more than ever, convenience retailers are relying on the power of loyalty to provide the insights they need to compete smarter and drive profitable...Read More
Customer loyalty’ has taken on new meaning in the wake of the COVID-19 crisis. The traditional definition of loyalty is being challenged by the new normal, and needs to be redefined. At a time when consumers are more willing to switch brands...Read More
When we launched this survey back in the first quarter of 2020, we had no idea how much the world was about to change. Within a few short weeks, the coronavirus quickly spread across the globe, shuttering businesses and compelling most of us to...Read More
Retail was one of the earliest industries to suffer immediate negative impact from the COVID-19 pandemic. Although retail is still suffering, as far as industries go, it is a resilient one. Despite all of this uncertainty, upheaval, and economic...Read More
Pick up a copy of Forbes ‘World’s Most Valuable Brands List’ and it’s easier to name the behemoths in the top 100 that haven’t curtailed social media ad spend for Zuckerberg et als failure to take tangible steps to...Read More
PrizeLogic Engage Reports provide research and real world examples to help brands better engage with their customers. Rebates are an effective tool for driving immediate sales lift while protecting price. According to the Promotion Marketing...Read More
Modern consumers require relevanceIf it seems like customers today have higher expectations than ever before, it’s because they do.
Digital commerce has made it easy for them to compare experiences between every brand...Read More
The unforeseen COVID-19 outbreak came as a shock to many brands and their customer loyalty and customer experience efforts, as many realized they were unprepared for the series of events that quickly unfolded. While a small group of industries saw...Read More
Read any thought leadership blog on better email marketing and you’ll no doubt get into the optimization rabbit hole, as if it was the only way to make more money from email marketing. How many characters constitute the perfect subject line...Read More