Please enter your username or the email address associated with the account so we can help you reset your password.
YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The 2019 holiday season, between Thanksgiving and Christmas, is condensed this year. It is six days shorter, which gives consumers less time to shop.
Here’s what will likely happen:
• E-commerce and mobile commerce will reach new...Read More
77% of loyalty programmes fail within the fi rst two years,2 and only 41% of consumers say that programmes make them feel more loyal to a brand.3 It’s clear that loyalty programmes do not come close to keeping up with consumer preferences...Read More
They’re young, they’re digitally savvy, they’re globally minded, and they have high expectations from brands. No, we’re not talking about millennials—every marketer’s go-to target group. This is Generation Z...Read More
Customer loyalty is becoming harder and harder to attain.
With increased competition, brands are continually driving down prices (and margins) to make the sale. Savvy consumers can easily find what they want at the cheapest price with a quick...Read More
Companies focused on customer loyalty have created a range of strategies to improve brand affinity. They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses...Read More
To understand the current state of customer experience (CX) management, the Qualtrics XM Institute surveyed 212 large companies with at least $500 million in annual revenues. Respondents not only answered questions about their organizations...Read More
Companies focused on customer loyalty have created a range of strategies to improve brand affinity.
They’ve curated once-in-a-lifetime experiences, personalized communications and rewards, and offered generous loyalty program bonuses....Read More
Creating engaging experiences to drive customer loyalty might be the bestmarketing strategy that brands can currently employ. Brands and marketers thatfocus on creating these experiences typically reap benefits that competitors don’t.At...Read More
You’re shopping for a birthday gift for your mom. She’s an avid bowler and while you don't care about bowling, you decide to buy her a new bowling bag online from a sporting goods store. Since you were...Read More
Any good marketer knows that excelling in the age of the consumer is all about creating tailored brand
experiences that speak directly to customers’ needs. But while they enjoy the convenience and relevance that these personalized...Read More