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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Consumer subscription services are big business. Whether a curated service, a monthly replenishment or a premium access model, consumers are more willing than ever to pay a monthly fee for convenience and personalized experience. Subscription...Read More
Adapting to the new era
A few years ago, many brands with loyalty programs were living in denial.
With plenty of members signed up to their schemes, they believed that they had loyalty locked in — not realizing that many of those...Read More
For more than 300 years, shop owners and marketers have been experimenting with methods to drive customer loyalty. From redeeming tokens and stamps to collecting box tops and punch cards, loyalty programs were (and still can be) a way to move...Read More
The 6 Things Every Marketer Should Know What Is CCPA?
The California Consumer Privacy Act (CCPA) is a California state law that: • Gives California residents new rights regarding their personal information • Imposes various data...Read More
Not All Generations Are Created Equal. Understanding what makes Gen Z different can help marketers reach this emerging audience as the group enters adulthood and grows its influence and purchase power. Gen Z holds $44B+ in annual purchasing...Read More
Beauty is ready for a makeover. The sector, a hotbed for invention and reinvention, is evolving with the rise of game-changing brands - many selling direct-to-consumer (D2C) via eCommerce.
The following report explores the brand values and...Read More
Will people pay for loyalty programs? What benefits will motivate customers to sign up?
If you're a retailer, you're probably wondering. And this new data study answers those questions and more.
It's the first of its kind dedicated...Read More
Every consumer-centric loyalty provider knows that collecting data, analyzing it, and creating insights from it are extremely difficult challenges. Brands not only have to adhere to increasingly stricter regulations and handle massive amounts of...Read More
Creating an emotional bond between your brand and your customer is not an easy task in 2019. It means brands need to understand and relate to customers on a deeper level. It requires business to empathize with consumers and to truly...Read More
Bad service. We all know what it feels like. The kind that leaves you waiting endlessly on hold, wondering if your call really is important. The kind that makes you groan in frustration at annoying emails and clueless chat conversations. The kind...Read More