CONTENT GALLERY

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and...Read More

While brand marketers understand the importance of customer loyalty, there is significant difficulty navigating the complex Martech landscape. There is often a lack of understanding about what various suppliers offer, their core competencies, and...Read More

Loyalty360, the association for customer loyalty, released its first ‘Technology Today Industry Report,’ a one-of-a-kind analysis unlike any in the market. The report includes pertinent sections: an in-depth perspective on customer...Read More

There is a monumental interest in customer loyalty– and a need that is perhaps more pressing than ever before. To meet and exceed customer expectations, differentiate oneself, better understand customers, and create meaningful connections...Read More

Using games within a self-care mobile app provides an effective channel via which enterprises can engage their customers. This is important because it meets the need to find effective reasons for customers to choose to use these apps on a more...Read More

If you’re measuring the customer experience, you likely don’t have a shortage of CX data. But that data doesn’t do anything on its own. In order to really understand your business and drive customer loyalty, you have to be able...Read More

The results of high-quality digital efforts may be enticing—improved operational efficiency, impressive revenue growth, and increased Overall Satisfaction. But jumping into a digital transformation without a strategy is worse than staying...Read More

2020 was marked by significant changes to the global commerce climate. A pivot to digital channels has propelled higher rates of new online shoppers by 2x greater than pre COVID-19 levels. While this offers enormous business growth potential, it...Read More

Over the last six months, Loyalty360 has conducted regular interviews with marketers and suppliers  to better understand both sides’ hurdles and successes and what expectations for emotional loyalty are in the future. As such...Read More

90% of retailers are focusing their 2021 strategy on customer loyalty—should you?The 2020 pandemic has forever changed consumers' shopping habits causing retailers to quickly adjust their focus to their online customer experience. ...Read More