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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Marketers today have a great vision around their goals, but many lack the ability to achieve them. There are key challenges that lie around customer trust and data privacy, internal knowledge gaps, rapidly changing technologies, and (not-so...Read More
Last year saw a number of retailers rebuilding their loyalty programs from the ground up with the introduction of the Nordy Club from Nordstrom and the relaunch of Macy’s Star Rewards program, for example. While established players, such as...Read More
According to Forrester, the consumer landscape has changed. Consumers are more empowered
than ever, have more choices available to them, and have greater expectations from the brands they
purchase from and engage with.The recent State of the...Read More
Empowered by technology, the demands of the 21st century consumer have drastically changed. The modern consumer expects brands to provide tailored products and services—how they want it, when and where they want it—and they are willing...Read More
Strong customer loyalty should be the intended outcome of any customer experience. Customer loyalty is reflected by a voluntary willingness to repurchase or recommend a particular person, company or brand. Customer loyalty is essential because it...Read More
Measurement is a necessity in every industry, and the banking industry is no different. In fact, measurement might be even more important for financial institutions because they have a fiduciary responsibility to maximize stakeholder and...Read More
Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More
Welcome to the 2018 State of Customer Experience report. Like last year, we aimed to gather views from CX practitioners around the world to get a clear picture of the environment in which CX is operating. What are the pitfalls? Where are we making...Read More
As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year.
In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More
Boxed represents a departure from traditional wholesale retail, which has created some unique difficulties since its founding. In its infancy, the company had to establish brand awareness or face irrelevance. The team launched the Boxed app as...Read More