The Future of Marketing: Relevance + Value

  • July 15 2020
  • Resource: Research And Reports
  • The Formation Team

Modern consumers require relevanceIf it seems like customers today have higher expectations than ever before, it’s because they do.   Digital commerce has made it easy for them to compare experiences between every brand...Read More

Customer Loyalty, Technology, and Impacts of COVID-19

  • June 24 2020
  • Resource: Research And Reports
  • Loyalty360

The unforeseen COVID-19 outbreak came as a shock to many brands and their customer loyalty and customer experience efforts, as many realized they were unprepared for the series of events that quickly unfolded. While a small group of industries saw...Read More

The #1 Secret to Smashing Your Email Marketing KPIs

  • June 24 2020
  • Resource: Research And Reports

Read any thought leadership blog on better email marketing and you’ll no doubt get into the optimization rabbit hole, as if it was the only way to make more money from email marketing. How many characters constitute the perfect subject line...Read More

Bridging the Gap Between Data Science and Marketing

  • June 17 2020
  • Resource: Research And Reports
  • The Formation Team

Today’s consumers have high expectations from their favorite brands. After experiencing how leaders like Amazon, Netflix and Starbucks seem to anticipate and deliver offers tailored to their individual desires, consumers now demand the same...Read More

The Rise of Premium Loyalty: What Do Your Customers Expect in 2020?

  • June 10 2020
  • Resource: Research And Reports
  • The Clarus Commerce Team

A New Decade of Premium Loyalty A new decade signals a fresh start. For retail brands, 2020 presents an opportunity to drive major change in the way they attract and retain customers going forward. In 2020, loyalty is critical: Nearly two-thirds...Read More

Automating Personalized Customer Conversations With AI

  • June 03 2020
  • Resource: Research And Reports
  • The HTK Team

Direct conversations with your company should be one of the most personalized experiences acustomer has. Whether it's a support inquiry, an order confirmation email or a request for feedback, it’s one ofthe few times they’re truly...Read More

Impacts of Economic Shutdown on Enterprise Analytics

  • June 03 2020
  • Resource: Research And Reports
  • The ICF Next Team

The COVID-19 crisis presents a unique and extraordinary challenge for businesses: notonly has there been a major (but temporary) disruption to revenue, but every customers’daily routine, shopping habits, needs and buying power has been...Read More

The Ultimate Guide to Replatforming Your Loyalty Program

  • May 27 2020
  • Resource: Research And Reports
  • The HTK Limited Team

If your loyalty program has been ticking along for a few years, there’s a good chance it’s in need of an update. And not just because its branding looks a little out-of-date. The mechanics of customer loyalty have changed, and most...Read More

20 Books on Resilience and Reinvention

  • May 20 2020
  • Resource: Research And Reports
  • The Qualtrics Team

As your organization adapts to the ‘new normal, ’ page through these books to inspire you with ideas on how to bounce back stronger. Click the green button to download the full report.Read More

The Definitive Guide to Premium Loyalty

  • April 29 2020
  • Resource: Research And Reports

Have you noticed the number of loyalty program relaunches lately? Target, Macy’s, Starbucks, and others have revamped or enhanced their programs over the past couple of years, just to name a few. And it’s no surprise. Shopping habits...Read More

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