Customer Journey Analytics 101: The Essential Guide for Marketing and Customer Experience

  • October 27 2017
  • Resource: Research And Reports
  • The Pointillist Team

In 2017, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited...Read More

Outtakes from the Loyalty "Blooper Reel" That Will Have You Calling for "Take Two"

  • October 18 2017
  • Resource: Research And Reports
  • The Snipp Team

Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More

Get in the Game: Use Sporting Events to Drive Your Opt-In & Segmentation Strategy

  • October 16 2017
  • Resource: Research And Reports
  • The Clutch Team

The Goal: Convert Sports Fans to Store FansThis Southeastern sporting goods chain began carrying apparel for two popular local sports teams, and wanted to drive sales of the new merchandise.They went straight to the source and used the games...Read More

Winning Year-Round Fan Loyalty On and Off the Field

  • October 15 2017
  • Resource: Research And Reports

We have all seen him. He is the crazy fan at the football game with the painted face, the odd-colored hair, and the outrageous outfit matching the team colors. He stands up, pumps his fist, turns around, and urges the rest of the fans to stand up...Read More

Common Pitfalls of Loyalty Program Design

  • October 12 2017
  • Resource: Research And Reports
  • Richard Schenker

Loyalty Programs are ubiquitous across most business sectors and are a critical tool for fostering an effective customer engagement strategy for brands. They enable customer acquisition, onboarding, engagement, retention, and even win back a...Read More

Building A Case For A Loyalty Solution

  • October 06 2017
  • Resource: Research And Reports
  • The CrowdTwist Team

Loyalty is a major strategic undertaking that requires significant investment. Oftentimes the easiest course of action is none, therefore it can be challenging trying to get buy-in from key stakeholders and management. But with the steady decline...Read More

How Big Data and Omni-Channel Engagement Activate Samsung Customer Loyalty

  • October 01 2017
  • Resource: Research And Reports
  • Loyalty360

It’s hard to imagine being in the marketing industry and not being inundated with data. Data-driven insights have given marketers a newfound ability to target, segment, and directly engage customers in ways that were impossible just a few...Read More

3.3 Billion Reasons to Use SMS Reminders in Your Loyalty Program

  • September 29 2017
  • Resource: Research And Reports
  • The Clutch Team

US consumers hold 3.3 billion customer loyalty program memberships, up 26% in the last 2 years. Great news for retailers? Well, sort of. Designed to retain customers, the benefits of membership are a great hook, but keeping shoppers engaged after...Read More

CMO Challenge Report: Aligning Customer Loyalty and Brand Identity

  • September 27 2017
  • Resource: Research And Reports
  • Loyalty360

In the past two decades, incredible advances in computer and networking technology have provided easy access to an exponentially increasing amount of information to billions of consumers at relatively little cost. Through mobile, digital, and...Read More

How Kraft Heinz Builds Dynamic and Personalized In-Store Shopping Experiences

  • September 15 2017
  • Resource: Research And Reports
  • Loyalty360

While many estimates claim that the vast majority of purchases are still made in brick and mortar retailers, this is no time for brands to remain complacent. The in-store shopping experience might be the dominant paradigm for the time being, but...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?