Meineke Drives Engagement with Data Under the Hood

  • September 08 2017
  • Resource: Research And Reports
  • The Clutch Team

Drivers know – or at least learn the hard way – that cars require regular maintenance. Oil changes come three or four times per year, with brake, tire, and wiper services not far behind. So when Meineke Car Care Centers discovered...Read More

True Value’s Journey Toward Intelligent Loyalty Marketing

  • September 01 2017
  • Resource: Research And Reports
  • Loyalty360

Data seems to drive most marketing strategies today. Customer engagement relies on collecting data to create personalized customer experiences, and many loyalty programs have been referred to as an ideal data capture strategy. Once it is collected...Read More

Email: The Most Dependable Tool for Loyalty Marketers

  • August 28 2017
  • Resource: Research And Reports
  • The Epsilon Team

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More

How to Master Video Marketing: Everything You Need to Know Before You Launch Your First Campaign

  • August 22 2017
  • Resource: Research And Reports
  • The Idomoo Team

So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you do and you’re just looking for a little reaffirmation. Either way...Read More

Branch of the Future: Building the Brand, Not Just the Branch

  • August 15 2017
  • Resource: Research And Reports

When PeoplesBank bank was founded in 1885, the local newspaper reported it was done “on a somewhat new plan.” Today, with almost 50 branches in Massachusetts, PeoplesBank has continued its tradition as an innovator by introducing...Read More

CMO Challenge Report: Customer Loyalty Defined

  • August 14 2017
  • Resource: Research And Reports

The fundamental nature of an idea or concept is never permanently fixed or static. The words and terms we use to describe a wide array of effects, events, and phenomena, are always in a state of flux; they adapt and evolve based on the needs of...Read More

CPG Customer Experience and the "Era of Addressability"

  • August 14 2017
  • Resource: Research And Reports
  • Lou Ramery

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio, full page print advertisements, and ever multiplying outdoor placements. Hungry...Read More

Preference Management: The Key to Customer Engagement

  • August 14 2017
  • Resource: Research And Reports
  • Eric Tejada

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

Fueling Fan Passion: How Fanatics Creates Emotional Engagement and Customer Loyalty

  • August 01 2017
  • Resource: Research And Reports

America is a nation of sports fans. Fans by the thousands flock to football stadiums. College and professional basketball games capture the attention of millions, especially when these sports culminate in dozens of tournaments toward the end of...Read More

BrandBites: What if Marketers Had a Crystal Ball? 2017 Second Quarter

  • July 31 2017
  • Resource: Research And Reports

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of BrandBites, which features responses from brand executives regarding their most daunting marketing...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?