Facing the Challenges of Building Loyalty and Retention: The New Strategic Imperative

  • March 22 2012
  • Resource: Research And Reports
  • SAS & Loyalty 360

If the latest economic downturn has taught marketers anything, it’s that we need to keep our friends close and our customers closer . During a time of tight purse strings in both business and consumer spending, the battle for wallet share...Read More

Engagement is the Journey, Loyalty is the Destination

  • November 08 2011
  • Resource: Research And Reports
  • Loyalty360

Customer Engagement. It’s a phrase echoed by brands in their quest to attract and retain customers. Yet, in talking with marketers across myriad industries, we realized that it’s a concept that is often very misunderstood.We’ve...Read More

The Loyalty Divide

  • March 25 2013
  • Resource: Research And Reports
  • Acxiom & Loyalty360

Acxiom and Loyalty 360 partnered to author “The Loyalty Divide” which shows that when marketers fail to connect customer data to CRM initiatives, media plans and individual customer experiences, it leads to diminished loyalty...Read More

Where is Loyalty Headed? An Inside Look at Trends Impacting the World of Customer Loyalty

  • January 15 2012
  • Resource: Research And Reports
  • Loyalty 360

Taking a look back at 2011, several key trends greatly impacted the world of customer loyalty. From work- ing to infuse gamification and mobile into loyalty programs, to contending with the explosion of social shopping and desire for immediacy...Read More

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