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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More
In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More
Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More
No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More
AARP is on a mission to strengthen communities and help aging people live better lives. As a nonprofit organization, AARP strives to improve the quality of life for those facing an array of issues related to healthcare, employment security...Read More
There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More
Communities form a crucial aspect of most human relationships, and they are just as important for the success of a neighborhood and its residents as they are for the relationships built between a company and its customers. For many, belonging to a...Read More
New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More
In this latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing challenges. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage ...Read More
April 03,2019
November 16,2018