The Art of the Possible: How AT&T Aligns Internal and External Customer Experience Alignment

  • November 15 2016
  • Resource: Research And Reports

It now seems odd to think that, not long ago the term “customer-centricity” barely existed in the marketing lexicon. The customers themselves, of course, were always significant, but typically only as ends to a means. As long as these...Read More

Brandbites: What Keeps CMOs Up At Night? 2016 Fourth Quarter

  • November 01 2016
  • Resource: Research And Reports
  • Loyalty360

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

Harley-Davidson Thunders Toward Dynamic Customer Engagement

  • October 15 2016
  • Resource: Research And Reports

Harley-Davidson is a legendary brand, and the brand loyalty it has inspired among generations of devoted advocates is equally legendary. But the brand is still not without its own customer engagement challenges. Just like so many other brands...Read More

The Millennial Modernization of Goodwill’s Customer Experience Renaissance

  • September 01 2016
  • Resource: Research And Reports
  • Loyalty 360

No brand is immune to the disruptive marketing and customer engagement forces that are altering the very fabric of the business landscape. Not only are consumer behaviors and attitudes quickly changing, but new generations of consumers are also...Read More

brandbites: What Keeps CMOs Up at Night? 2016 Third Quarter

  • August 16 2016
  • Resource: Research And Reports
  • Loyalty360

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

How AARP Advances a Social Mission and Wins Brand Loyalty in the Process

  • August 10 2016
  • Resource: Research And Reports
  • Loyalty360

AARP is on a mission to strengthen communities and help aging people live better lives. As a nonprofit organization, AARP strives to improve the quality of life for those facing an array of issues related to healthcare, employment security...Read More

How Angie’s List Changed the Face of Loyalty Programs

  • August 02 2016
  • Resource: Research And Reports
  • Loyalty360

There is a tremendous amount of focus surrounding the importance of individualized customer engagement and incentivized personal experiences. When a brand can find the right intersection between these two trending ideas, they can begin building...Read More

How Community-centricity Builds Brand Identity and Social Currency for Costa

  • July 27 2016
  • Resource: Research And Reports
  • Loyalty 360

Communities form a crucial aspect of most human relationships, and they are just as important for the success of a neighborhood and its residents as they are for the relationships built between a company and its customers. For many, belonging to a...Read More

How the Revitalization of Direct Mail Cuts through the Digital Noise

  • July 01 2016
  • Resource: Research And Reports
  • Loyalty 360

New innovative technologies and modern digital platforms are constantly being championed in every corner of the marketing industry. In our hyper-connected culture, adopting this strategy usually makes sense. Digital innovation has changed...Read More

brandbites: What Keeps CMOs Up at Night? 2016 Second Quarter

  • May 02 2016
  • Resource: Research And Reports
  • Loyalty360

In this latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing challenges. Today’s CEOs and CMOs at leading brands stay up at night wondering how to leverage ...Read More

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