How the Dallas Cowboys Win Fan Engagement

  • February 15 2017
  • Resource: Research And Reports

Not long ago, most marketing efforts were confined to a relatively small quadrant of people’s lives. Mass media, marketing, and advertising freely span television and radio broadcasts as well as other forms of omnipresent marketing such as...Read More

Loyalty Trends 2017

  • February 02 2017
  • Resource: Research And Reports

As we look forward in 2017, attempting to discern what trends will become prominent in the customer loyalty industry, Loyalty360 solicited the unique opinions and perspectives of its members to identify what tendencies, shifts, or progressions...Read More

How the Art of Storytelling Shapes Digital Customer Engagement

  • February 01 2017
  • Resource: Research And Reports

Marketing has evolved. No longer can brands send out generic messages designed for a mass audience and then simply wait for consumers to magically engage with a product or service. Now, real-time social and digital communications, combined with...Read More

CMO Challenge: The Challenge of Personalization

  • February 01 2017
  • Resource: Research And Reports

Everyone likes to feel special, like an individual, like they matter. Such recognition forms a central aspect of our identity, and it helps carve out our sense of place and purpose in the larger constructs of society and culture. This sense of...Read More

Brandbites: What if Marketers Had a Crystal Ball? 2017 First Quarter

  • February 01 2017
  • Resource: Research And Reports
  • Loyalty360

In an effort to continually provide exclusive, unique, and engaging brand content to our audience, Loyalty360 presents the latest edition of brandbites, which features responses from brand executives regarding their most daunting marketing...Read More

The Dynamics Behind Personalized Video: How Mutual of Enumclaw Established an Audience of One

  • January 15 2017
  • Resource: Research And Reports

To combat the fractured attention span and dwindling customer loyalty levels among modern consumers, many brands are increasingly turning to digital customer engagement strategies. Since new technologies are continually changing the way that...Read More

CMO Challenge: Adapting to the Changing Nature of Customers

  • January 05 2017
  • Resource: Research And Reports

Change is an ever-present and unavoidable fact of nature. Given the proper amount of time, almost everything we know and understand to be real will undergo some amount of transformation. Depending on the timetables and concepts in question, these...Read More

How Meineke Drives the Right Message to the Right Customer at the Right Time

  • January 01 2017
  • Resource: Research And Reports

Consumers spend more and more of their lives in the digital sphere. Because of this, a deluge of online promotions, product reviews, banner ads, and varied advertising maneuvers is becoming so commonplace that most marketing efforts are rendered...Read More

How SOL REPUBLIC Built a Lifestyle Brand that Inspires Authentic Brand Loyalty

  • December 15 2016
  • Resource: Research And Reports

Like many industries, the consumer electronics market is fiercely competitive. A seemingly infinite array of devices including smartphones, digital cameras, televisions, DVDs, tablets, wearable fitness devices, and many more are constantly...Read More

How Heathrow Rewards Attains Multi-vendor Customer Loyalty

  • December 01 2016
  • Resource: Research And Reports

Up until very recently, London Heathrow was the busiest international airport in the world. Owned and operated by Heathrow Airport Holdings, it covers an impressively expansive 12.14 square kilometers and manages over 74 million passengers...Read More

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