Loyalty360 Top 4 Trends/Topics for 2020 | Selected by Loyalty360 Members

  • December 30 2019
  • Resource: Research And Reports
  • Loyalty360

This fall, the Loyalty360 brand committees expressed a need to focus on a small group of trends and topics to help guide the focus for the next year. Several very important trends were initially suggested and the overall Loyalty360 membership was...Read More

Loyalty360 Executive Perspective: Employee Engagement

  • September 11 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences to drive customer loyalty might be the bestmarketing strategy that brands can currently employ. Brands and marketers thatfocus on creating these experiences typically reap benefits that competitors don’t.At...Read More

Loyalty360 2019 State of the Industry Executive Perspectives Report

  • March 20 2019
  • Resource: Research And Reports
  • Loyalty360

Creating engaging experiences that actualize emotional bonds and drive customer loyalty might be the best marketing strategy that brands can employ. As such, Loyalty360 believes that this strategy should be of utmost importance to marketers. As...Read More

Loyalty360 Executive Perspective: The Brand Guide to Tackling the Challenge of Data and Analytics

  • February 21 2019
  • Resource: Research And Reports
  • Loyalty360 & Aimia

Successful brands use data to direct business strategy, optimize customer journeys and craft relevant content. Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and...Read More

Loyalty360 Executive Perspective: Personalization

  • December 07 2018
  • Resource: Research And Reports
  • Loyalty360 & Baesman

Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More

The State of Next Generation Loyalty: A Perspective from Loyalty360 Members

  • December 06 2018
  • Resource: Research And Reports
  • Loyalty360

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

Loyalty360 2017 State of the Industry Report

  • July 25 2017
  • Resource: Research And Reports

The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More

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