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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Successful brands use data to direct business strategy, optimize customer journeys and craft relevant content. Join Mark Johnson, CEO, Loyalty360, and Sara Galloway, Director of Strategy, Aimia, as they dive into the challenges and...Read More
Creating engaging experiences to drive customer loyalty might be the best marketing strategy that brands can currently employ. Brands and marketers that focus on creating these experiences typically reap benefits that competitors don’t. At...Read More
**Full report available to Loyalty360 corporate members
The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More
The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More