Incentives Made Easy: 5 Personas That Accelerate Brand Community Building

  • November 04 2022
  • Resource: Research And Reports

All brands are challenged to keep consumers engaged and foster participation. Yet many brands think discounts or rewards are the only way to keep a consumer’s attention. Vesta surveyed over 14,000 consumers and identified five key personas,...Read More

Incentives Made Easy: The 5 Personas that Accelerate Brand Community Building

  • July 14 2021
  • Resource: Research And Reports
  • The Vesta Team

If you talk to any economist, incentives rules all. The challenge is finding the right balance between transactional engagement and tapping into deeper motivations to fuel long-term relationships with consumers. Community Powered Marketing is a...Read More