Your 2021 Offer Campaign Plan (With Checklist)

  • January 13 2021
  • Resource: Research And Reports
  • The Formation Team

New offers take a lot of time and resourcesBut offer campaigns are an important tool in your toolbox. And often, this tool is broken. With stretched resources and budgets, you may not be able to optimize your offers at scale. Then the offers fail...Read More

Formation’s Ultimate Guide to Measuring Customer Loyalty Offers

  • November 09 2020
  • Resource: Research And Reports
  • The Formation Team

Building customer loyalty through rewards programs, exclusive offers and promotions has been one of the main tactics for increasing revenue and growing customer lifetime value (LTV). Faced with continuing economic uncertainty resulting from COVID...Read More

Beyond The Fun, How Gamification Adds Science to Your Customer Loyalty

  • September 11 2020
  • Resource: Research And Reports
  • The Formation Team

Over the long term, the return on investment (ROI) in customer loyalty pays off better than any discounts and coupons. Keeping an existing customer costs 5x less than acquiring a new one. Loyal customers also deliver a greater lifetime value ...Read More

Brand Loyalty 2020: The Need for HyperIndividualization

  • August 12 2020
  • Resource: Research And Reports
  • The Formation Team

When we launched this survey back in the first quarter of 2020, we had no idea how much the world was about to change. Within a few short weeks, the coronavirus quickly spread across the globe, shuttering businesses and compelling most of us to...Read More

The Future of Marketing: Relevance + Value

  • July 15 2020
  • Resource: Research And Reports
  • The Formation Team

Modern consumers require relevanceIf it seems like customers today have higher expectations than ever before, it’s because they do.   Digital commerce has made it easy for them to compare experiences between every brand...Read More

Bridging the Gap Between Data Science and Marketing

  • June 17 2020
  • Resource: Research And Reports
  • The Formation Team

Today’s consumers have high expectations from their favorite brands. After experiencing how leaders like Amazon, Netflix and Starbucks seem to anticipate and deliver offers tailored to their individual desires, consumers now demand the same...Read More

How to Uplevel Your Customer Loyalty Program

  • April 02 2020
  • Resource: Research And Reports
  • The Formation Team

Prepare For the ReboundFocus on Building and Maintaining Customer LoyaltyIf you’re like any other B2C company, you’re struggling with what and how to communicate with consumers during this crazy time. In preparation for the rebound, it...Read More

Where Segmentation Falls Short

  • February 11 2020
  • Resource: Research And Reports
  • The Formation Team

Download the White Paper to Learn MoreBasics like quality service and fair pricing are no longer enough. Modern consumers demand the best customer service, personalized interactions and connected experiences across all channels. And the brands...Read More

Why Personalization Isn’t Always Personal

  • February 04 2020
  • Resource: Research And Reports
  • The Formation Team

Download the White Paper to Learn MoreBrands see personalization as the key to building customer loyalty and growing their business, but depending on who you ask, you may get different perspectives on what "personalization" is, and how...Read More