CONTENT GALLERY

A New Decade of Premium Loyalty A new decade signals a fresh start. For retail brands, 2020 presents an opportunity to drive major change in the way they attract and retain customers going forward. In 2020, loyalty is critical: Nearly two-thirds...Read More

Have you noticed the number of loyalty program relaunches lately? Target, Macy’s, Starbucks, and others have revamped or enhanced their programs over the past couple of years, just to name a few. And it’s no surprise. Shopping habits...Read More

Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members. These topics will not only guide Loyalty360 content, research, benchmarks, community, and...Read More

2020 Brings Retailers a New Set of Challenges Retailers are facing new challenges this year that will get harder to overcome with the expected economic downturn. Premium Loyalty has proven to be a successful way for retailers to get a step above...Read More

As a retailer, you’re thinking about customer engagement. In a time when consumers have unlimited choice amid increased competition, building stronger relationships with customers is more important than it has ever been. That’s why...Read More

Will people pay for loyalty programs? What benefits will motivate customers to sign up? If you're a retailer, you're probably wondering. And this new data study answers those questions and more. It's the first of its kind dedicated...Read More

Traditional retail was all about the retailer. So too were traditional loyalty programs. With points, discounts, and other purely transactional elements, everything focused on trying to make the customer loyal to the retailer. Loyalty was viewed...Read More