Consumer Perceptions of the Digital Experience

  • December 11 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More

Advancement Of Loyalty And Personalization: Unlock Competitive Advantage from Your Existing Systems

  • June 20 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Conventional wisdom says business success requires steep investment in new customer acquisition. This is based in part on the reality that acquiring a new customer typically costs five times what it takes to keep an existing customer. The most...Read More

Build a Loyalty Program That Actually Creates Loyalty

  • May 03 2018
  • Resource: Research And Reports
  • Jeff Caplan

Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More

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THE LOYALTY PULSE SURVEY

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?