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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More
Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar
Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More
Conventional wisdom says business success requires steep investment in new customer acquisition.
This is based in part on the reality that acquiring a new customer typically costs five times what it
takes to keep an existing customer. The most...Read More
Loyalty programs are everywhere. According to a recent Accenture survey, consumers have more than 3.3 billion loyalty program memberships in the United States, which works out to 29 programs per household. Industry statistics also suggest loyalty...Read More