CONTENT GALLERY

Transactional loyalty is not enough. Somewhere along the way, loyalty has gotten lost among heavy discounting and the hundreds of daily promotional offers inundating consumers. Because of this influx of information, customers frequently depend on...Read More

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that ‘loyalty will be revolutionized’ won’t be a shock to...Read More

We believe that every customer is unique, which means your marketing strategy should be too. The days of the average are long gone and with them the universal, one-size-fits-all marketing plan. When designing a customer engagement strategy, the...Read More

The pace and scale of change ripping through the retail landscape represent a considerable opportunity for those tasked with readying their organisations for a profitable future in retail. There are multiple sources of complexity to contend with...Read More

With the rise of big data, segmentation has become more important to company growth strategies and the bottom line. However, many companies have not unlocked their full potential by doing the right types of analysis. Behavioral segmentation, i.e.,...Read More

As anyone in a long-term relationship can attest, sometimes you have to work hard to keep that special spark burning. Relationships are never static. A personal relationship improves in quality until it begins to decline, at which point one must...Read More

After losing significant market share to its key competitor, in early 2004 Sainsbury’s recruited new Chief Executive Officer Justin King to lead its recovery. Later that year, King launched a revitalization program under the banner &ldquo...Read More

It’s easy to get lost in all the data you can collect, trying to find insights and focus on the right metrics. But “Big Data” is more than just a buzzword. When leveraged correctly, customer-centric data drives real, sustained...Read More

Aimia’s most recent White Paper, “Inflection Points: Seizing the Moments in Customer Loyalty”, defined inflection points as they relate to customer loyalty, and outlined moments in the customer journey that are critical for...Read More

In a competitive market where loyalty programs are ubiquitous, brands must set themselves apart to drive customer experiences to build real relationships. It’s about distilling smart, customer-centric data to deliver a...Read More