The New Customer Experience (CX) Toolbox

  • July 10 2015
  • Resource: Research And Reports
  • The Lenati Team

6 Research Toolsets for Building a Better Customer ConnectionDelivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may be a CX team’s goal. But &ldquo...Read More

The Loyalty – Customer Experience (CX) Connection

  • July 06 2015
  • Resource: Research And Reports
  • The Lenati Team

Customer-Centric MarketingCustomer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company.Download this article to learn more about:How customer experience is tied to long-term...Read More

Designing the Right Rewards Program for Your Business

  • June 26 2015
  • Resource: Research And Reports
  • The Lenati Team

Rewards programs are a popular tactic used by marketers working to increase customer engagement and retention, and yet many of these programs fail to yield desired changes in customer behavior, driving little ROI or in many cases, appearing as a...Read More

Customer Journey Mapping: Five Steps to Improving Sales and Brand Loyalty in an Omnichannel Environment

  • June 17 2015
  • Resource: Research And Reports
  • The Lenati Team

Making connections with customers in this complex world is a challenge marketers face on a daily basis. With the invention of new technologies and devices the multi-channel approach has grown out dated in favor of an omni-channel approach. With...Read More

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