Loyalty360 Top 4 Trends for 2020: Supplier Member Perspective

  • March 24 2020
  • Resource: Research And Reports
  • Loyalty360

Loyalty360’s Top 4 Trends in Customer Loyalty for 2020, were selected by a group of more than 75 representatives from Loyalty360 brand members. These topics will not only guide Loyalty360 content, research, benchmarks, community, and...Read More

From 1:1 To 1:You - 5 Key Components to Personalizing the Loyalty Experience

  • August 05 2019
  • Resource: Research And Reports
  • The Epsilon Team

Personalization is marketing’s holy grail. Customers expect nothing less than personal, purposeful brand experiences with every interaction. In fact, 80% of people are more likely to do business with a company that offers personalized...Read More

Powering Lifetime Connections: The Three Stages

  • December 10 2018
  • Resource: Research And Reports
  • The Epsilon Team

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More

What You Need to Know to Combat Loyalty Program Fraud

  • November 14 2017
  • Resource: Research And Reports
  • The Epsilon Team

As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More

Email: The Most Dependable Tool for Loyalty Marketers

  • August 28 2017
  • Resource: Research And Reports
  • The Epsilon Team

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More