CONTENT GALLERY

Keeping customers engaged with a multichannel loyalty program is a must if brands want to set themselves apart from the crowd. With so many programs to choose from, finding the right ways to do just that can be challenging.This new e-book, 52 Ways...Read More

More than 1 billion people in the U.S. belong to a loyalty program. While the strategic initiative helps brands better understand customers and capture a wealth data for remarketing efforts, it’s important to evaluate whether such a program...Read More

Points for Action is a multichannel loyalty strategy that incentivizes and rewards customers for engaging with brands across all channels they operate in to deepen the customer relationship. Eighty-four percent of consumers said they would...Read More

The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study through an online survey. The report explores consumer attitudes about loyalty...Read More

The 2015 Crowdtwist Loyalty Program Report:   |   PART 2 OF 3The 2015 CrowdTwist Loyalty Program Report study was conducted in June 2015. A sample of 1,208 North American consumers ages 18 to 69 participated in this study...Read More

This research was commissioned to understand the attitudes of millennials toward loyalty and rewards programs and what activities motivate them to remain engaged with a brand. This report is the first of a three-part research series. The findings...Read More

When Participating in a Loyalty Programy, Earning Points or Some Other Form of Currency is Only Part of the EquationThe other key component is giving consumers the ability to redeem those hard-earned points for compelling rewards while keeping...Read More

Loyalty programs come in a variety of flavors and stretch across many industries. Regardless if you are supporting a consumer-facing program or a business-to-business initiative, the one commonality shared across the majority of loyalty programs...Read More

In today’s multichannel environment, there’s nothing more powerful than reaching consumers on a personal level, engaging them in conversations, and motivating them to take action with your brand.While you may be focusing on acquisition...Read More

Loyalty has changed .Consumers demand more than just coupons and discounts. For 2015, it’s all about the customer. Brands must offer experiences and rewards that are personal, relevant, and highly targeted to move the needle...Read More