Why an October Prime Day Makes Sense for Amazon

Did you know 76% of consumers prepare and research prices before shopping on Prime Day?

Although Prime Day has been pushed back three months, many consumers have been waiting for this online shopping event all year. Get insight into why Prime Day is so popular, how the shift could alter the start of holiday shopping, and what you can learn from Amazon when it comes to creating loyal customers.

In this study, you will find stats around:

- What Prime Day is truly about (hint: It's not the sales). 
- How a late Prime Day can change the course of holiday shopping.
- The main reason consumers join Prime.
- How consumers feel about paying for loyalty programs.

Click the green button to download the full report.