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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Three common themes consistently rise to the top when CodeBroker speaks with loyalty
1. Engagement – How do we get our loyalty program members more engaged?
2. Millennials – What can we do to aIract and...Read More
Hudson’s Bay, unknown to Dutch customers, was seeking a tool to acquire a large number of clients and reach out to them using highly personalized communications and services. In order to do so, the company wanted to collect data on customers...Read More
To win in today’s increasingly customer-driven world, companies must understand their customers’ needs and satisfy those needs better than any of their competitors. Data about customers can provide valuable insights, but to see results...Read More
As traditional banks and merchants work to make their systems harder to penetrate and steal from, hackers are turning their attention to softer targets and alternate forms of value. With reward points and miles worth of over $48 billion in the...Read More
Historically, CPG brands have struggled to get access to specific purchase behavior data. Retailers hold this data, of course. They know everything consumers buy, how often, under what circumstances, and what motivates their behaviors. However...Read More
Challenge: The company develops embedded and mobile software and operating systems that are used in hundreds of millions of devices worldwide: from smart phones and pacemakers to TV set-top boxes and digital cameras to fighter jets and commercial...Read More
Retailers face many challenges today that impact traffic and same store sales. This includes e-commerce, pricing pressures, an aggressive competitive environment, slipping mall traffic, and an emerging generation of customers with different...Read More
A chain of more than 135 specialty retail stores, our client wanted to add a mobile component to their offer strategy that would support online to offline attribution and drive store traffic. The client’s website featured a variety of offers...Read More
In 2017, understanding your customers’ journeys as they interact with your brand across touchpoints and channels is paramount for driving optimal business results. But with so many disparate channels, tools and data sources, and limited...Read More
Loyalty is the watchword for brands: How to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around -- 90% through some form of a...Read More