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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The COVID-19 pandemic set the perfect stage for criminals to take advantage of and exploit consumers’ vulnerabilities related to self-imposed and forced isolation. As a result, consumers were more vulnerable than ever to identity fraud, as...Read More
When you consider that over 50% of retailers say premium loyalty members are 4x as valuable as non-members, it’s no surprise that 95% percent of them are discussing launching a program of their own.
You may already have a traditional...Read More
The world is still grappling with the risk of sharing physical spaces almost two years into the pandemic, driving a massive shift in consumer expectations of retail shopping and an explosion of innovation.
The need for retailers to meet their...Read More
During a recent digital roundtable for brand members of Loyalty360, an open discussion took place on the state of emotional loyalty, which has become a topic of significant and growing interest.
As a follow up to Loyalty360’s Industry...Read More
Cybercriminals are becoming more strategic and craftier in their methods of committing identity theft and fraud. In 2020 alone, 49 million Americans were victims of identity fraud, losing a total of $56 billion. The world has become increasingly...Read More
The buying process for any technology can be long and arduous, especially in the martech world. You may not know where to even begin. That’s why we’re bringing you The Top RFP Questions to Ask Your Martech Vendor to help guide you...Read More
After a year of anxiety and uncertainty, the widespread availability of vaccines in the U.S. has brought hope, and for many, a return to pre-pandemic activities. But even as the situation surrounding COVID-19 continues to evolve, the pandemic has...Read More
Marketers are in the midst of a radical change. As tracking cookies and third-party data strategies fall by the wayside, now is the time for marketers to step into a new way of doing things: a zero-party data strategy.This guide will provide a...Read More
This NEW, quarterly report combines GasBuddy consumer survey data from more than 15,000 convenience retail consumers across all key U.S. geographic locations and PDI consumer-buying data from 5,500 mid to large-size convenience retail sites across...Read More
Direct mail is the new digital channel you didn't know you needed! With the continued shift towards hyper-personalization, more marketers are realizing the benefits and dollars of getting personal with their audiences.
In this digital...Read More