The Zero-Party Data Playbook 2022

  • March 02 2022
  • Resource: Research And Reports
  • The Cheetah Digital Team

We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More

IRIS Participation Brand Index

  • March 01 2022
  • Resource: Research And Reports
  • The IRIS Team

The participation era is hereMarketing strategies built for the broadcast age don’t work as hard as they used to. Customers are in control and every brand is one step away from rejection.Businesses must urgently and continuously evolve...Read More

Total Loyalty

  • February 25 2022
  • Resource: Research And Reports
  • The Lacek Group Team

The future of loyalty is more human and more creative than ever. Why? Because the past year has accelerated changes in the ways we work and learn, the ways we transact business, and the ways we connect with one another.After the disruption and...Read More

Leisure Travel Continues to Rebound as Interest Soars to Pre-Pandemic Levels

  • February 23 2022
  • Resource: Research And Reports
  • The ICF Next Team

Travelers’ comfort levels may vary from destination to destination—and week to week, given the rise of emerging variants—but their confidence remains strong in hotel and airline brands.After two years of living with COVID-19...Read More

Customer Loyalty Programs: What You Need to Know

  • January 19 2022
  • Resource: Research And Reports
  • The Baesman Team

Start Growing Your Business with a Focus on Customer LoyaltyExisting customers can be the key to your company’s growth and profitability. Are you ready to boost your customer engagement by creating a new customer loyalty program or...Read More

Emotionally Invested Customers Crave More from Consumer Packaged Goods Brands

  • January 05 2022
  • Resource: Research And Reports

Relationships—and behaviors—between brands and consumers continue to evolve in creative and surprising ways in 2021. Consumer packaged goods (CPG) companies are redefining their relationships with retailers and shoppers thanks to the...Read More

The Power of Wallet Steering

  • December 15 2021
  • Resource: Research And Reports
  • The Stuzo Team

Convenience and Fuel Retailers are working hard to offer customers programs that make them more loyal to their brand and more profitable for their business. Retailers need to deliver hyper-personalized offers and payment experiences in a way that...Read More

A Comprehensive Summary of Antavo’s Global Customer Loyalty Report 2022

  • December 09 2021
  • Resource: Research And Reports
  • The Antavo Team

In the post-pandemic world, we are witnessing digital transformation as we’ve never seen it before. This has had a profound impact on marketing, customer retention, and, most importantly, customer loyalty. Businesses all around the world...Read More

Loyalty360 Quarterly Analyst Update | 2021 Q3

  • November 03 2021
  • Resource: Research And Reports

Already a member of Loyalty360: Access codes for brands will be supplied by your account manager.   This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More

4 Quick Ways to Achieve Premium Loyalty Success

  • October 13 2021
  • Resource: Research And Reports
  • The Synapse Team

Premium loyalty programs have exploded over the last few years. Paid programs are successful because consumers are entering into a defined financial relationship with a brand. If a customer is willing to demonstrate their commitment through an...Read More

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