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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Social media can truly move the needle on restaurant success. According to a Harvard Business Review Research Report¹ by Michael Luca, for restaurants, a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue. A report...Read More
Personalization has been a topic of conversation among executives, marketers and leading brands for over a decade. In a 2014 study conducted by Adobe, when asked to prioritize one capability that will be most important to marketing in the future...Read More
How do rewards and incentives impact consumers?
At Virtual Incentives, we’ve always known that virtual rewards are the future. But now we’re diving deeper to better understand the relationships between consumers and incentives. The...Read More
Businesses everywhere have discovered the benefits of rewards and gift card programs.
The value of Gift and Rewards continues to evolve and grow, with the availability of the re-loadable wallet (stored value) and as merchants integrate gift...Read More
Interactive Video is the key to ensuring your videos are as engaging as the rest of the web. It creates a navigable weblike experience inside your video. Interactivity enhances the viewer experience by empowering viewers to control and personalize...Read More
It has never been easier to know what’s on your customers’ minds.
Through feedback, behaviors and data, consumers are making their desires felt. That includes what makes them tick—or just ticked off. Companies that learn from...Read More
Millennials have been a trending topic for the past 10 years. The intensity of interest in them is growing as their purchasing power increases, soon to surpass that of the Baby Boomers. Nearly every company has identified a need to connect with...Read More
Do your loyalty program members clamor for surprise benefits? Or valuable basics like exclusive discounts? Today’s increasingly complex loyalty strategies can be confounding. That’s where The Lacek Group’s loyalty expert Chris...Read More
This is your customer engagement toolkit: a comprehensive starting point in developing the right approach for your company. In today’s marketing climate, a well-thought-out customer engagement strategy is essential. Customers...Read More
The rapid and often tectonic shifts in today’s marketing landscape compel marketers to keep abreast of new strategies, technologies and methodologies. The challenge remains being able to sort through the shallow buzzwords and gimmicks to...Read More