Email: The Most Dependable Tool for Loyalty Marketers

  • August 28 2017
  • Resource: Research And Reports
  • The Epsilon Team

Your loyal customers are often your most engaged email subscribers, allowing you to bring together one of the oldest digital marketing channels with a tried and true marketing objective of driving loyalty.While email plays an essential role in...Read More

How to Master Video Marketing: Everything You Need to Know Before You Launch Your First Campaign

  • August 22 2017
  • Resource: Research And Reports
  • The Idomoo Team

So here we are. You’ve decided you’d like to launch your first video marketing campaign and you haven’t the faintest idea where to start. Or maybe you do and you’re just looking for a little reaffirmation. Either way...Read More

CPG Customer Experience and the "Era of Addressability"

  • August 14 2017
  • Resource: Research And Reports
  • Lou Ramery

For over half a century, traditional consumer goods marketing communications “interrupted” mass audiences with 30-second television spots, 60-second radio, full page print advertisements, and ever multiplying outdoor placements. Hungry...Read More

Preference Management: The Key to Customer Engagement

  • August 14 2017
  • Resource: Research And Reports
  • Eric Tejada

When advertising pioneer David Ogilvy made this now-famous remark, the relationship between companies and consumers was in the midst of a revolution. Specifically, the relationship was the revolution – the idea that personalized and powerful...Read More

Customer Data Solutions For Consumer Packaged Goods

  • July 27 2017
  • Resource: Research And Reports
  • The SessionM Team

CPG has long been thought of as a proving ground for Marketers because the supermarket aisle stages a ruthless battle where things like “Product, Place, Promotion, and Price” compete for an unfair share of consumers’ wallets...Read More

Loyalty360 2017 State of the Industry Report

  • July 25 2017
  • Resource: Research And Reports

The only constant in customer loyalty is its variability. With more technologies flooding the market than ever before, brands have been forced into investment strategies that require patience, mobility, and vast amounts of research in order to...Read More

2017 Shopper Research on Digital & In-store Engagement

  • July 20 2017
  • Resource: Research And Reports
  • The HelloWorld Team

Mobile has become the ultimate shopping buddy, connecting consumers to their favorite brands at all phases of the consumer journey and influencing purchase decisions in the store. While clothing and restaurant brands were among the first to...Read More

Digital Transformation Using Data-Driven Insights for Exceptional Customer Engagement

  • July 14 2017
  • Resource: Research And Reports
  • The Pitney Bowes Team

Digital transformation (DX ) is an expansive and, at times, confusing discipline, but mastering it is an unavoidable reality for any organization—even those that were “born digital”—wanting to remain competitive in a...Read More

Customer Loyalty and the Transformation of Commerce

  • July 13 2017
  • Resource: Research And Reports
  • FIS Global Team

Commerce is a complex and diffuse space with offerings, promotions, and communications overlapping across channels ranging from mobile apps to physical-world retail, mail order, and telephone order. Efforts to differentiate and drive sales are...Read More

The Battle for Love & Loyalty: The Loyalty Report 2017

  • July 06 2017
  • Resource: Research And Reports
  • The Bond Brand Loyalty Team

PUNCHING ABOVE YOUR WEIGHTThis year, the gloves come off as we pit champions versus challengers in a battle for consumer love and loyalty. Changes in Program Member attitudes and behaviors are reshaping the loyalty landscape and pressuring...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?