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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More
Welcome to the 2018 State of Customer Experience report. Like last year, we aimed to gather views from CX practitioners around the world to get a clear picture of the environment in which CX is operating. What are the pitfalls? Where are we making...Read More
As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year.
In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More
Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar
Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More
Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More
**Full report available to Loyalty360 corporate members
The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More
The challenge to convert consumers is greater than ever.
Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has...Read More
CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. This report, the first in a two-part series, provides an overview of the general findings from the...Read More
Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive
goal. Loyalty is tricky. It can be hard to define, difficult to earn and oh so easy to lose. That’s why we created this guide. To help you master...Read More
FREQUENT-FLYER PERKS CAN BE AMAZING—
a private check-in lounge and front-of-the-line security, gate-to-gate service in a luxury vehicle, complimentary bottle of in-flight bubbly to celebrate a special occasion, or access to exclusive events...Read More