How Packaging Impacts Perception

  • January 09 2019
  • Resource: Research And Reports
  • The Hinda Incentives Team

Incentive experts have always talked about how the presentation an award is just as important as the award itself. In fact, an IRF Study found that 40% – 50% of the reward experience has nothing to do with the award. Presenting an award in...Read More

State of Customer Experience 2018: The Five Habits of Highly Effective CX Professionals

  • December 21 2018
  • Resource: Research And Reports
  • The Confirmit Team

Welcome to the 2018 State of Customer Experience report. Like last year, we aimed to gather views from CX practitioners around the world to get a clear picture of the environment in which CX is operating. What are the pitfalls? Where are we making...Read More

The 10 Biggest Marketing Trends to Invest in for 2019

  • December 18 2018
  • Resource: Research And Reports
  • The CrowdTwist Team

As HY2018 comes to a close, it’s the perfect time to start mapping out where to allocate your marketing budget next year. In this e-book, we outline the top 10 trends that will impact sales, retention, and customer loyalty in 2019 and...Read More

Consumer Perceptions of the Digital Experience

  • December 11 2018
  • Resource: Research And Reports
  • The 89 Degrees Team

Proprietary Study Commissioned by 89 Degrees through Lightspeed/Kantar Marketers today face the unique challenge of optimizing an online experience to maintain a competitive customer base, and integrating channels with increasingly complex...Read More

Powering Lifetime Connections: The Three Stages

  • December 10 2018
  • Resource: Research And Reports
  • The Epsilon Team

Creating and maintaining customer loyalty is a long journey. To succeed, loyalty marketers must outline a strategy at acquisition for how they are going to build, maintain and power lifetime connections over the course of the relationship...Read More

The State of Next Generation Loyalty: A Perspective from Loyalty360 Members

  • December 06 2018
  • Resource: Research And Reports
  • Loyalty360

**Full report available to Loyalty360 corporate members  The question of how to offer truly individualized experiences through content, products, and messaging is a thorny one. Some brands focus on developing unified customer profiles and...Read More

Prizing Report: Nine Insights for a Solid Prizing Strategy

  • December 04 2018
  • Resource: Research And Reports
  • The HelloWorld Team

The challenge to convert consumers is greater than ever.  Between traditional advertising, email blasts, text messaging, and various social media outlets, consumers are inundated with endless communications from brands. As a result, it has...Read More

Loyalty Research Report: Engaging Consumers in an Age of Increasing Brand Distrust

  • November 18 2018
  • Resource: Research And Reports
  • The CrowdTwist Team

CrowdTwist conducted research into consumer attitudes towards loyalty programs, brand engagement, emerging technologies, and shopping experiences. This report, the first in a two-part series, provides an overview of the general findings from the...Read More

The Insider's Guide to Customer Loyalty

  • November 01 2018
  • Resource: Research And Reports
  • Maritz Loyalty

Any marketer who sets out to earn customer loyalty quickly learns that it can be an elusive goal. Loyalty is tricky. It can be hard to define, difficult to earn and oh so easy to lose. That’s why we created this guide. To help you master...Read More

Charting a New Course for Airline Loyalty

  • October 31 2018
  • Resource: Research And Reports
  • Bond Brand Loyalty

FREQUENT-FLYER PERKS CAN BE AMAZING— a private check-in lounge and front-of-the-line security, gate-to-gate service in a luxury vehicle, complimentary bottle of in-flight bubbly to celebrate a special occasion, or access to exclusive events...Read More

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Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?