CONTENT GALLERY

Twenty years ago, Philip Kotler defined marketing’s role as setting the strategic direction for the organization and its interaction with customers for the purpose of satisfying needs of a target market at a profit. Importantly, Kotler...Read More

The campaign utilized multiple data elements, includuing a personalized letter and brochure, and featured a free offer driven by dual response vehicles  – a business reply mail card and a personalized URL (PURL – see expanded...Read More

According to a recent study, the number of companies reporting that they will finish at or above goal by year end 2009 is way off the number that hit the mark in 2008, which was under 90%.  According to some projections, it is entirely...Read More

A new white paper – “Spinning Off Frequent Flyer Programs in Turbulent Times” – issued by the loyalty marketing expert Evert de Boer, senior director, Global Airline Practice, Carlson Marketing, explores the pros and cons...Read More

“The current economic climate is causing customers to be more selective about where and with which businesses they spend their money. As a result, many companies are losing customers at a rapid rate,” said Kyle La Malfa, Allegiance...Read More

With consumer confidence sinking to record lows and nearly every business rethinking its value proposition, there is no better time to develop and deploy a customer engagement strategy that will earn a sustainable competitive advantage. In this...Read More

“We uncovered many interesting facts about the telecommunications industry in our research,” said Luc Bondar, global vice president, Loyalty, Carlson Marketing. “The biggest takeaway is that no wireless company has really...Read More

Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a new white paper that reveals how marketing automation can help you: Develop strategic campaigns that enhance customer engagement Improve marketing effectiveness by...Read More