Can Airline Loyalty Programs Generate Income for Struggling Airlines?

  • July 23 2009
  • Resource: Research And Reports
  • Carlson Marketing

A new white paper – “Spinning Off Frequent Flyer Programs in Turbulent Times” – issued by the loyalty marketing expert Evert de Boer, senior director, Global Airline Practice, Carlson Marketing, explores the pros and cons...Read More

Retaining Customers in Tough Economic Times – New Allegiance White Paper

  • July 15 2009
  • Resource: Research And Reports
  • Allegiance, Inc.

“The current economic climate is causing customers to be more selective about where and with which businesses they spend their money. As a result, many companies are losing customers at a rapid rate,” said Kyle La Malfa, Allegiance...Read More

The New 4P's of Customer Engagement Marketing

  • June 30 2009
  • Resource: Research And Reports
  • Affinion Group

With consumer confidence sinking to record lows and nearly every business rethinking its value proposition, there is no better time to develop and deploy a customer engagement strategy that will earn a sustainable competitive advantage. In this...Read More

Carlson Relationship Builder Study Reveals How to Connect with Wireless Customers

  • June 22 2009
  • Resource: Research And Reports
  • Carlson Marketing and Peppers & Rogers Group

“We uncovered many interesting facts about the telecommunications industry in our research,” said Luc Bondar, global vice president, Loyalty, Carlson Marketing. “The biggest takeaway is that no wireless company has really...Read More

Recessionary Marketing: Automation Makes It Click

  • June 12 2009
  • Resource: Research And Reports
  • Silverpop

Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a new white paper that reveals how marketing automation can help you: Develop strategic campaigns that enhance customer engagement Improve marketing effectiveness by...Read More

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