The Changing Face of Card Loyalty

  • August 26 2009
  • Resource: Research And Reports
  • Wong Wan-Ling, Insight Consultancy

Many card marketers are confronted by the challenge of maintaining a loyalty programme that is likely to be expensive to upkeep, difficult to differentiate, and almost impossible to measure in terms of effectiveness. How does one measure ...Read More

Integrated Customer Marketing

  • August 19 2009
  • Resource: Research And Reports
  • Merkle

Twenty years ago, Philip Kotler defined marketing’s role as setting the strategic direction for the organization and its interaction with customers for the purpose of satisfying needs of a target market at a profit. Importantly, Kotler...Read More

Sandy Alexander --- eSA Solutions One-to-One Purl Case Study

  • August 11 2009
  • Resource: Research And Reports
  • Sandy Alexander

The campaign utilized multiple data elements, includuing a personalized letter and brochure, and featured a free offer driven by dual response vehicles  – a business reply mail card and a personalized URL (PURL – see expanded...Read More

Sales Leadership Mistakes We Make in Tough Economic Times…and How to Avoid Them!

  • July 24 2009
  • Resource: Research And Reports
  • Anthony Hegarty, Principal at DRE Strategic Partners

According to a recent study, the number of companies reporting that they will finish at or above goal by year end 2009 is way off the number that hit the mark in 2008, which was under 90%.  According to some projections, it is entirely...Read More

Can Airline Loyalty Programs Generate Income for Struggling Airlines?

  • July 23 2009
  • Resource: Research And Reports
  • Carlson Marketing

A new white paper – “Spinning Off Frequent Flyer Programs in Turbulent Times” – issued by the loyalty marketing expert Evert de Boer, senior director, Global Airline Practice, Carlson Marketing, explores the pros and cons...Read More

Retaining Customers in Tough Economic Times – New Allegiance White Paper

  • July 15 2009
  • Resource: Research And Reports
  • Allegiance, Inc.

“The current economic climate is causing customers to be more selective about where and with which businesses they spend their money. As a result, many companies are losing customers at a rapid rate,” said Kyle La Malfa, Allegiance...Read More

The New 4P's of Customer Engagement Marketing

  • June 30 2009
  • Resource: Research And Reports
  • Affinion Group

With consumer confidence sinking to record lows and nearly every business rethinking its value proposition, there is no better time to develop and deploy a customer engagement strategy that will earn a sustainable competitive advantage. In this...Read More

Carlson Relationship Builder Study Reveals How to Connect with Wireless Customers

  • June 22 2009
  • Resource: Research And Reports
  • Carlson Marketing and Peppers & Rogers Group

“We uncovered many interesting facts about the telecommunications industry in our research,” said Luc Bondar, global vice president, Loyalty, Carlson Marketing. “The biggest takeaway is that no wireless company has really...Read More

Recessionary Marketing: Automation Makes It Click

  • June 12 2009
  • Resource: Research And Reports
  • Silverpop

Silverpop, providers of the Engage B2B solution (formerly Vtrenz), offers a new white paper that reveals how marketing automation can help you: Develop strategic campaigns that enhance customer engagement Improve marketing effectiveness by...Read More

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