CONTENT GALLERY

BUSTING the 5 Myths of Incentive Programs Sure, you can motivate people to do almost anything you want by paying them… and there’s no question that offering incentives can be a powerful way to get your customers...Read More

Proactive Customer Communication (PCC) refers to any outbound communications solution that delivers proactive notifications, alerts or other messages. Recipients can include consumers, constituents, patients, partners, or students and the...Read More

In 2012, a monumental event occurred in Canada, one that saw Canadians finally embrace the destiny they had always been told would come, but which never seemed to arrive: Rush was finally inducted into the Rock and Roll...Read More

Numerous studies have attempted to address and remedy shopping cart abandonment, both on the web and in the mobile space. This previous research has covered a wide range of topics to include user feedback, user behavior, user experience...Read More

In a marketplace full of empowered consumers, people expect offers to be customized uniquely for them. Often, this simply comes down to an issue of time. Marketers that can weed out extraneous noise and make offers that are highly targeted and...Read More

Acxiom and Loyalty 360 partnered to author “The Loyalty Divide” which shows that when marketers fail to connect customer data to CRM initiatives, media plans and individual customer experiences, it leads to diminished loyalty...Read More

EXTEND LOYALTY BEYOND TRANSACTIONS TO DRIVE SERIOUS BUSINESS RESULTS!Brands are benefitting from the power of advanced multi-channel loyalty software which allows them to extend their loyalty programs beyond simply measuring their customers’...Read More

Brand loyalty programs are today at crossroads. What began as a simple means of rewarding customers for preferring their brand over others, loyalty is now a complicated and expensive cost center. Add to it the fact that traditional loyalty...Read More

A recent Forrester's Marketing Leadership Forum featured a discussion between Vail Resorts and WIREDon how innovations on RFID, social networking, campaign management and analytics have empowered fanatical brand ambassadors in Vail Resort...Read More

In our data-driven world, marketers can't just put campaigns together based on hunches and hope for the best. Retail giant Staples knows this well. With more than 24 million active customers, Staples relies on analytics for deep customer...Read More