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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Today, customer loyalty and rewards programs are everywhere – it seems like every brand has one and the average consumer is carrying a handful of laminated cards from big retailers alongside a few hole-punched printed cards from their...Read More
Today’s mobile, web-connected, social-networking consumer society demands exceptional service from retailers. Without it, shoppers simply go elsewhere. Your customers have access to vast amounts of information, including comparative...Read More
During 2008 and 2009, consumer confidence in corporations and their leaders steadily declined. Billion- dollar banks have failed, insurance and mortgage giants have declared bankruptcy, big box retailers have collapsed and once “too-big...Read More
The move to contactless payments is gaining momentum. Consumers have a strong preference for such technology and merchants are using contactless payments to reduce waiting times, satisfy customers and boost sales.
Across the United States, a...Read More
That a growing number of major consumer brands are transforming their existing static websites into interactive online communities is not only a recent trend but one that is rapidly accelerating. The business benefits these companies are deriving...Read More
Sales and marketing strategies designed to influence behaviors (or influencer strategies) are built upon the premise of driving deeper engagement with a brand – whether it be with consumers, channel partners, direct sales teams or...Read More
11 Easy Ways to Improve Your Survey Response RateSurveys are a powerful and cost-effective way to gather information, identify and diagnose problems, and uncover new and emerging opportunities. However, one of the biggest challenges that many...Read More
The objective of Frost & Sullivan’s white paper on Cellfire Inc.’s (Cellfire) mobile coupon?solution is to analyze and objectively present the various capabilities and features of the?solution. The key requirements of mobile...Read More
This paper was created in collaboration with FT Works, a leading consulting firm that provides strategy, operations, and metrics development & tracking services to support organizations. FT Works’ extensive client list includes Google...Read More
Brands are under attack by consumers. “The problem is not the medium. The problem is the message, and the fact that it is not trusted, not wanted, and not needed,” says Eric Clemons of the Wharton School (Clemons, 2009). Personal...Read More