The New Event-Driven Marketing

  • January 28 2013
  • Resource: Research And Reports
  • TIBCO Loyalty Lab

Marketing is certainly an industry going through significant change. In the span of a few short years, we’ve moved from the ubiquitous mailer and the ‘email blast approach’ to a far more fine-tuned, directed and nuanced...Read More

Critical Factors to Ensure a Positive Customer Experience

  • December 17 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Front-line sales employees have the biggest direct influence on driving positive Customer Experience, brand advocacy and community. An inspired, engaged and loyal employee channel drives better financial results and builds enduring customer...Read More

How to Deliver Bottom-Line Results with Engagement Marketing

  • December 11 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

Effective Engagement Marketing solutions acquire, retain and engage customers through brand experiences that influence perception, drive behaviors, build communities and promote advocacy. Gamification and email are key digital enablers that...Read More

Minimizing Effort to Maximize Loyalty

  • December 10 2012
  • Resource: Research And Reports
  • KANA Software & Loyalty360

In the digital age information flows quickly and with few barriers. Consumers, your customers, have questions, challenges and concerns; they have high standards and limited patience. The world is their marketplace, and customers today have many...Read More

Insider Tips to Building Next Generation Consumer Loyalty Programs

  • December 03 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

It costs a business 5-10 times more to acquire a new customer than it does to sell to an existing one, and current customers spend, on average, 67% more than new ones do1. although the loyalty landscape is maturing, consumers are still actively...Read More

What Every Business Leader Needs To Know About True Loyalty

  • November 26 2012
  • Resource: Research And Reports
  • Maritz Loyalty Marketing

True loyalty, a strategic concept developed by Maritz, shatters traditional approaches to loyalty, and proves that loyalty is built and sustained by optimizing the value exchange between the customer and the brand at every stage in the customer...Read More

Give More. Get More. The ROI of Customer Relationships & Loyalty

  • November 12 2012
  • Resource: Research And Reports
  • CrowdTwist

Companies invest a disproportionate share of their marketing budgets on the least valuable segment of their customers. As much as 80% of budgets are being allocated towards acquisition, yet: existing customers account for almost 50% of...Read More

Data Management: The DNA to Loyalty Program Success

  • October 31 2012
  • Resource: Research And Reports
  • Altair Customer Intelligence & Loyalty360

There is no doubting the significant impact of loyalty marketing in recent history. With the continued emergence of technology and access to information, many loyalty programs have revolutionized the way consumers interact with...Read More

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement

  • October 23 2012
  • Resource: Research And Reports
  • Rymax Marketing Services

Improving Your Player Rewards Program: Segmentation Strategies to Drive Engagement, a white paper from Rymax Marketing Services, provides expertise on how to create a loyalty program that increases repeat business through segmentation and...Read More

Where Security Fits In The Payments Processing Chain

  • June 02 2010
  • Resource: Research And Reports
  • First Data

With over 20 billion credit card purchase transactions in the US in 2009 and a highly complex system for processing those transactions, it’s not surprising that credit card information is a key target for thieves. Thieves have become adept...Read More

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