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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
The new rules of the road for systematic listening and response on today’s social networks.A New Kind of Customer and the New OpportunitySocial networks have changed the way we market. But to be sure, the real change is yet to come. Today...Read More
When you visit the Harry & David website, you immediately notice three things.One: You’re suddenly hungry for rosy-golden pears, chocolate truffles and Moose Munch®, the gourmet flavored popcorn that goes where Cracker Jack never...Read More
You have only seven seconds to make a first impression. This is why we try to look our best when meeting someone new, or why brands create amazing customer experiences. So why should your email marketing program be treated any different? The...Read More
The US is a highly developed loyalty market – considering the average number of programs per member, the percentage of consumers who participatein programs, and the number of programs operating in this market. In the US market, not...Read More
In a world abuzz about “Big Data,” there is a rapidly growing awareness of a major gap in strategic roadmaps: collecting and maintaining “Small Data.” As the industry struggles to define Big Data, let alone determine how...Read More
The question facing most brands is: How do You Increase the Spend and Frequency from your Consumers? The purpose of our research was to uncover data and best practices around the use of cards within a loyalty program. We found...Read More
The economic turmoil of the last five years has left imprints on the financial industry that their products, programs and customers will feel for years. This document looks at impacts to loyalty programs, customer reactions, and what the...Read More
In this whitepaper, you'll learn how you can use gamification to engage your customers, employees and partners.
Your customers are hungry for reward, status, achievement, competition and self-expression, and they'll go out of their way...Read More
To Marketers Everywhere,
We’re probably a lot like you. Work-obsessed, multi-tasking, out-of-the-box-thinking, analytic fiends. We’re marketers. And we think we should probably start a support group for people who can’t...Read More
BUSTING the 5 Myths of Incentive Programs
Sure, you can motivate people to do almost anything you want by paying them… and there’s no question that offering incentives can be a powerful way to get your customers...Read More